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#PEDA *004 <73> --- #PEDA *004 EN --- Onderwijs --- Opvoeding --- thesauri --- thesauri.

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Usenet --- 004.738.5 --- computernetwerken --- nieuwsgroepen --- Internet --- Usenet.

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"In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understands digital marketing in the real world." -- From the cover back.

digitale marketing --- 658.8:004.738.5 --- internetmarketing --- Cyber-marketing

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Microeconomics --- 316.004.14 --- Vergelijkende sociologie --(algemeen) --- Hulpwetenschappen --- sociologie --- sociologie. --- 316.004.14 Vergelijkende sociologie --(algemeen) --- Sociologie.

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How is society being shaped by the diffusion and increasing centrality of the Internet in everyday life and work? By bringing together leading research that addresses some of the most significant cultural, economic, and political roles of the Internet, this volume introduces students to a core set of readings that address this question in specific social and institutional contexts. Internet Studies is a burgeoning new field, which has been central to the Oxford Internet Institute (OII), an innovative multi-disciplinary department at the University of Oxford. Society and the Internet builds on the OII's evolving series of lectures on society and the Internet. The series has been edited to create a reader to supplement upper-division undergraduate and graduate courses that seek to introduce students to scholarship focused on the implications of the Internet for networked societies around the world. The chapters of the reader are rooted in a variety of disciplines, but all directly tackle the powerful ways in which the Internet is linked to political, social, cultural, and economic transformations in society. This book will be a starting point for anyone with a serious interest in the factors shaping the Internet and its impact on society. The book begins with an introduction by the editors, which provides a brief history of the Internet and Web and its study from multi-disciplinary perspectives. The chapters are grouped into six focused sections: The Internet and Everyday Life; Information and Culture on the Line; Networked Politics and Government; Networked Businesses, Industries, and Economies; and Technological and Regulatory Histories and Futures.

Internet --- Information society --- Société informatisée --- Social aspects --- Aspect social --- NETWORKED POLITICS -- 004.7 --- NETWORKED BUSINESS -- 004.7 --- TRANSFORMATIONS IN EVERYDAY LIFE -- 004.7 --- Société informatisée --- Internet - Social aspects