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Mastering the hype cycle : how to choose the right innovation at the right time
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ISBN: 9781422121108 Year: 2008 Publisher: McGraw-Hill Education

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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.Bron: www.amazon.nl

Techno-ready marketing : how and why your customers adopt technology
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ISBN: 0684864940 Year: 2001 Publisher: New York Free Press


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To save everything, click here : technology, solutionism and the urge to fix problems that don't exist
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ISBN: 9781846145483 1846145481 9780241957691 0241957699 9781846145490 184614549X Year: 2013 Publisher: London Allen Lane

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In the very near future, smart technologies and big data will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such solutionism affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything -from crime to corruption to pollution to obesity- by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement-but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design.Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.Bron : http://www.amazon.com


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Van digitale klant tot digitale burger : e-democratie bij steden en gemeenten
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ISBN: 9789049606398 9049606393 Year: 2012 Publisher: Brugge Vanden Broele

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De recente internetontwikkelingen bieden nieuwe kansen om bruggen te slaan tussen burger en de overheid. Marc Rubben en Eric Goubin beschrijven de betekenis en de rol van e-democratie binnen een ruimer inspraak- en participatiedenken, en staan uitgebreid stil bij het stimulerend potentieel die sociale media hierin kunnen bieden.Dit boek richt zich tot beleidsmensen, overheidsmedewerkers, webontwikkelaars en actieve burgers die innovatief aan de slag willen met e-democratie. De klemtoon ligt op het lokale niveau: inspraak en participatie ondersteund door internettechnologie binnen wijken, gemeenten en steden. De auteurs reiken invalshoeken aan en illustreren dit met voorbeelden uit binnen- en buitenland.Bron : http://www.vandenbroele.be


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Music technology in therapeutic and health settings
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ISBN: 9781849052733 1849052735 Year: 2014 Publisher: London Jessica Kingsley Publishers

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There is a rapidly emerging and developing area of music therapy practice that uses electronic music technologies in a range of therapeutic and clinical settings to help clients with complex needs. This edited volume explains cutting edge technologies and how to apply these tools in practice.With contributions from leading experts in the field, the book takes the reader through the equipment that is available including computer-based software; electronic devices which produce musical sounds with minimal movement or skill; assistive devices such as switches and sensors; and recording and listening equipment. Clinical case studies are then offered that show these technologies being used successfully with a broad range of child and adult populations, including those with visual impairments, autism spectrum disorders, medical needs, physical challenges, and mental health issues, and within a variety of settings, including a neonatal intensive care unit, schools, hospital environments, and palliative care settings. The final section looks toward the future and examines philosophical and theoretical perspectives on the use of technology and its relationship to aesthetics, gender and identity.This book will be a key resource for all music therapists, special needs educators, and professionals from the field of assistive technology, as well as allied health professionals such as occupational therapists and speech and language therapists.


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Create uniqueness : how to turn a passion into a business
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ISBN: 9780749497385 9781789660180 Year: 2019 Publisher: London Kogan Page

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Create your dream job by turning your passion into a profitable business.The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.Bron : http://www.acco.be


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Winning at innovation : the A-to-F model
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ISBN: 9780230343436 0230343430 Year: 2011 Publisher: Houndsmill Palgrave MacMillan

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Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trias de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trias de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.Bron : http://www.bol.com


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The 21st century media (r)evolution : emergent communication practices
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ISBN: 9781433109386 9781433109362 1433109360 1433109387 Year: 2010 Publisher: New York Peter Lang

The new normal : explore the limits of the digital world
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ISBN: 9789081324250 908132425X Year: 2010 Publisher: Gent Mach Media


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Le tournant numérique des sciences humaines et sociales
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ISBN: 9782858924417 Year: 2015 Publisher: Pessac Publications de la Maison des sciences de l'homme d'Aquitaine

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Mouvement, bifurcation, révolution, tournant? Les termes et métaphores par lesquels sont décrites les mutations des pratiques de recherches en sciences humaines et sociales, opérées et nécessitées par l'usage des technologies numériques sont nombreux. L'étude de ces mutations, et des nouvelles pratiques qu'elles entraînent et autorisent, dessine un champ de réflexion, désormais englobé sous le terme d'Humanités digitales, qui a particulièrement stimulé la réflexion des chercheurs ces dernières années en Sciences Humaines et Sociales, mais aussi dans le champ des Humanités et des Arts.L'ouvrage que nous proposons s'inscrit dans la lignée de ces études sur les bouleversements technologiques et leurs implications, dans le domaine scientifique, à la fois sur les communautés épistémiques, mais aussi sur la nature des savoirs, leurs modes d'élaboration, de diffusion et de patrimonialisation, notamment dans le domaine des sciences humaines et sociales.Ces réflexions poursuivent l'ambition de fournir des matériaux pour la réflexion, dans un domaine qui suscite des interrogations nombreuses et sur lequel l'Université Bordeaux Montaigne poursuit une réflexion active, notamment à travers des journées d'études annuelles depuis 2011.Bron : http://www.lcdpu.fr

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