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Applied marketing --- merken --- e-commerce

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De digitale revolutie heeft de klant veeleisender dan ooit gemaakt. Snelheid, transparantie en hyperpersonalisatie zijde norm. Steeds meer merkfabrikanten verkopen in eigen winkels en webshops rechtstreeks aan de consument. Ondertussen kondigen nieuwe technologieën een volgende schokgolf aan. Bron : http://www.bol.com

verkooptechniek --- Consumer behavior --- retailmarketing --- consumentengedrag --- e-commerce --- Consumentengedrag --- Distribution strategy --- PXL-Research 2018 --- retail --- klantgerichtheid --- 658.8 --- marketing --- Klantenmanagement --- Detailhandel --- Elektronische handel --- Retailmarketing --- E-commerce --- Marketing ; detailhandel --- Klantenbinding

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Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and mobile/social networking. Author Melanie Swan, Founder of the Institute for Blockchain Studies, explains that the blockchain is essentially a public ledger with potential as a worldwide, decentralized record for the registration, inventory, and transfer of all assets—not just finances, but property and intangible assets such as votes, software, health data, and ideas. Topics include: Concepts, features, and functionality of Bitcoin and the blockchain ; Using the blockchain for automated tracking of all digital endeavors ; Enabling censorship-resistant organizational models ; Creating a decentralized digital repository to verify identity ; Possibility of cheaper, more efficient services traditionally provided by nations ; Blockchain for science: making better use of the data-mining network ; Personal health record storage, including access to one’s own genomic data ; Open access academic publishing on the blockchain

Engineering sciences. Technology --- Money. Monetary policy --- Computer. Automation --- Electronic funds transfers --- Data encryption (Computer science) --- Electronic commerce --- Security measures --- Change cultuur verandering innovatie communicatie technologie blockchain bitcoin crowdfunding Infotech --- Electronic commerce. --- #SBIB:33H041 --- #SBIB:33H15 --- #SBIB:316.334.2A27 --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Data encoding (Computer science) --- Encryption of data (Computer science) --- Computer security --- Cryptography --- Security measures. --- Economische ontwikkelingen en bewegingen --- Economie: geld en krediet --- Ontwikkeling van de industriële structuur: innovatie --- Blockchains (Databases). --- Data encryption (Computer science). --- Blockchains (Databases) --- Banque électronique --- Blockchains --- Chiffrement (informatique) --- Commerce électronique --- Mesures de sûreté --- Blockchains. --- Commerce électronique. --- Mesures de sûreté. --- Electronic funds transfers - Security measures

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Het oorspronkelijke Belgische merkenrecht uit 1879 werd in 1971 Benelux gekleurd. Vanaf het begin van de jaren 1990 diende deze Beneluxwetgeving zich een Europees kleedje aan te meten. Via de haast niet meer bij te houden beslissingen van de communautaire rechtbanken heeft zich gedurende de daarop volgende jaren een windhoos doorheen het merkenlandschap verplaatst. Vele merkenspecialisten hebben kunnen vaststellen hoe vertrouwde concepten onophoudelijk werden aangescherpt en nieuwe inzichten werden opgelegd met een geharmoniseerd Europees merkenrechtelijk denken als ultieme doelstelling. Dit boek beoogt een ankerpunt te bieden in een periode waarin het –vooral Europees – merkenrecht met de regelmaat van de klok bijgeschaafd wordt door wetgeving, rechtspraak en rechtsleer. Het wil de gebruiker focussen op de fundamentele beginselen van het merkenrecht in al zijn facetten met als rode draad de beslissingen van het Hof van Justitie en het Benelux- Gerechtshof. Het hoog tempo waarmee beslissingen van eerstgenoemde worden uitgesproken, maakten een nieuwe druk al snel onontbeerlijk. De materie van deze 3de druk werd bijgehouden tot 15 juli 2012 (je le supprimerais du résumé et l'indiquerai en 500 dans la manifestation ?). Dit boek is bedoeld voor iedereen die zich in het professionele of bedrijfsleven actief bezig houdt met merkenrechtelijke zaken. Ook voor de student in opleiding wil het boek een instrument aanreiken tot een diepgaande studie van het merkenrecht.

douane --- Industrial and intellectual property --- merkenrecht --- Trademarks --- Trademarks (International law) --- Marques de commerce --- Droit international --- Academic collection --- 347.77 --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Law and legislation --- Benelux countries --- Marques de commerce (droit européen) --- Marques de commerce (droit international) --- Benelux

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The technology likely to have the greatest impact on the future of the world economy has arrived, and its not self-driving cars, solar energy, or artificial intelligence. 
Its called the blockchain.

The first generation of the digital revolution brought us the Internet of information. The second generationpowered by blockchain technologyis bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.

Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though its the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes.

Why should you care? Maybe youre a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps youre an immigrant whos sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.

And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. Its already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the worlds biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.

As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.


Engineering sciences. Technology --- Computer. Automation --- Economics --- Electronic funds transfers --- Bitcoin --- Electronic commerce --- Mobile commerce --- Banks and banking --- Financial institutions --- Technological innovations --- Forecasting. --- Money. Monetary policy --- Blockchains (Databases) --- Data encryption (Computer science) --- automatiseringstechniek --- geldhandel --- elektronisch geldverkeer --- Banks and banking - Technological innovations --- Financial institutions - Technological innovations --- Forecasting