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Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it. Written by the senior global vice president of marketing for SAS, The Analytical Marketer is based on firsthand experience. Challenged to change by its company's own analytical products, the SAS marketing organization was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide to creating a set of best practices and a new marketing culture that thrives on and adds value through data and analytics.--

Applied marketing --- Business management --- Marketing --- Quantitative research. --- Technological innovations. --- Management.

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The technology likely to have the greatest impact on the future of the world economy has arrived, and its not self-driving cars, solar energy, or artificial intelligence. 
Its called the blockchain.

The first generation of the digital revolution brought us the Internet of information. The second generationpowered by blockchain technologyis bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.

Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though its the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes.

Why should you care? Maybe youre a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps youre an immigrant whos sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.

And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. Its already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the worlds biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.

As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.


Engineering sciences. Technology --- Computer. Automation --- Economics --- Electronic funds transfers --- Bitcoin --- Electronic commerce --- Mobile commerce --- Banks and banking --- Financial institutions --- Technological innovations --- Forecasting. --- Money. Monetary policy --- Blockchains (Databases) --- Data encryption (Computer science) --- automatiseringstechniek --- geldhandel --- elektronisch geldverkeer --- Banks and banking - Technological innovations --- Financial institutions - Technological innovations --- Forecasting

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TransUrbanism is urbanism plus transformation. TransUrbanism is urbanism plus globalization. The city is no longer a clearly localizable spatial unit, but has transformed into an 'urban field', a collection of activities instead of a material structure. Cities today are in a state of continuous decomposition, but are also continually reorganizing and rearranging themselves, expanding and shrinking. TransUrbanism is a design strategy that allows cities to organize themselves as complex systems, where small local structures incorporate global flows.

urban development --- ruimtelijke ordening --- globalization --- Environmental planning --- stadsontwikkeling --- globalisering --- comprehensive plans [reports] --- Architecture --- Architecture, Modern --- City planning. --- Cities and towns --- Architecture and philosophy. --- Architectural design --- Urban renewal --- Globalization --- Urbanisme --- Villes, Effets des innovations sur les --- Architecture et philosophie --- Design architectural --- Rénovation urbaine --- Mondialisation --- Effect of technological innovations on --- Philosophy. --- Philosophie --- 711.4 --- 2001-2025 --- Globalisatie --- Stedenbouw --- Rénovation urbaine

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Tomorrow's Lawyers predicts that we are at the beginning of a period of fundamental transformation in law: a time in which we will see greater change than we have seen in the past two centuries. Where the future of the legal service will be a world of internet-based global businesses, onlinedocument production, commoditized service, legal process outsourcing, and web based simulation practice. Legal markets will be liberalized, with new jobs for lawyers and new employers too. This book is a definitive guide to this future - for young and aspiring lawyers, and for all who want tomodernize our legal and justice systems. It introduces the new legal landscape and offers practical guidance for those who intend to build careers and businesses in law. Tomorrow's Lawyers is divided into three parts. The first is an updated restatement of Richard Susskind's views on the future of legal services, as laid out in his previous bestselling works, The Future of Law , Transforming the Law, and The End of Lawyers? . He identifies key drivers of change, such as the economic downturn, and considers how these will impact on the legal marketplace. In the second part, Susskind sketches out the new legal landscape as he predicts it, including the changing role of law firms, and in-house lawyers, with virtual hearings and online dispute resolution. The third part focuses on the prospects for aspiring lawyers, predicting what new jobs and new employers there will be, and equipping prospective lawyers with penetrating questions to put to their current and future employers. This new edition has been fully updated to include an introduction to online dispute resolution, Susskind's views on the debates surrounding artificial intelligence and its role in the legal world, a new analysis of new jobs available for lawyers, and a retrospective evaluation of The Future of Law, Susskind's prediction published in 1996 about the future of legal services. This is the essential introduction to the future of law for those who want to succeed in the rapidly changing legal landscape.

Practice of law. --- Law --- Technology and law. --- Law and technology --- Lawyers --- Law practice --- Vocational guidance. --- Vocational guidance --- Practice --- Practice of law --- Technology and law --- Avocats --- Droit --- Justice --- Effets des innovations technologiques --- Pratique --- Automatisation --- Administration --- Informatique --- Effets des innovations technologiques. --- Automatisation. --- Informatique. --- Legal theory and methods. Philosophy of law

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Social Sciences and Humanities. Management studies, Business Administration, Organizational Science --- Management studies, Business Administration, Organizational Science (General). --- Business management --- management --- Management --- Technological innovations --- Knowledge management --- Management Management --- Changement Verandering --- #KVHB:Management --- #KVHB:Arbeids- en organisatiepsychologie --- kenniseconomie --- Managementmodellen --- Innovatie --- Trends --- Toekomstbeeldvorming --- Managementmodel --- Trend --- Toekomstvisie