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"Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgments about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape."--Publisher's description.
Social media --- Social media. --- User-generated media --- Communication --- User-generated content --- #SBIB:309H103 --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Computer. Automation --- Mass communications --- Internet --- social media
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"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
Social media --- Online social networks --- Internet marketing --- Economic aspects --- Marketing --- Computer. Automation --- sociale media --- marketing --- marketingstrategie --- Social media - Economic aspects --- Online social networks - Economic aspects
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Hannes Coudenys is een brand. Hoe slaagt hij erin om enkel en alleen viasocial media rond zijn persoon een sterk merk op te richten en daar dannog geld mee te verdienen ook ? In zijn boek 'Like my like' geeft hij een aantal van zijn geheimen als digital creative prijs.Hoe gebruik je sociale netwerken als Facebook en Twitt er om aan een job tegeraken ? Kan je rijk worden via internet en hoe pak je dat aan ? Hoe kan je als bedrijf online best adverteren ? Kortom: hoe kan je social media op een originele manier aanwenden om er zelf beter van te worden, op allerlei vlakken ? Aan de hand van toffe cases vertelt hij het verhaal van social media guerilla, en hoe je het world wide web kan gebruiken om bepaalde doelen te bereiken, of je dit nu om persoonlijke redenen of vanuit een bedrijf doet. Bron : http://www.bol.com
social media --- sociale netwerken --- massacommunicatie --- sociale media --- Mass communications --- Sociale media --- Cybermarketing --- Storytelling --- Branding --- Onlinemarketing
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Civilisation --- Computer architecture. Operating systems --- Internet --- social media --- futurologie --- sociale netwerken --- multimedia
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This book provides a foundational look at social virtual worlds from the geographer's perspective. How can the geographer's craft be applied to social virtual worlds? This question is addressed through careful analysis of what social virtual worlds are, how interest in these worlds has waxed and waned during the twenty-first century, and the meaning of their concocted spaces. Examining one of the key features of the social virtual world, the avatar, the book focuses on its user's motivations and identity choices. The book draws on the geographical understanding of place to examine where avatars live, work, and roam, and describes how virtual-world places resemble and diverge from actual-world places. A mixed-methods survey conducted in Second Life adds additional breadth to the discussion, whilst a series of vignettes gives extra life to the subject matter. This original exploration of the content and meaning of social virtual worlds is an essential resource for geographers, and for anyone interested in the virtual world experience. Dr. Merrill L. Johnson is Professor of Geography at Colorado State University. He is a former Associate Provost, Associate Dean, Department Chair, and Professor of Geography at the University of New Orleans, and was a Principal Investigator for a statewide university virtual-world initiative. Dr. Johnson is an economic and political geographer who subsequently developed a keen interest in virtual worlds.
Ethnology. Cultural anthropology --- Environmental planning --- Social geography --- ruimtelijke ordening --- antropologie --- Virtual reality --- Social media. --- Social aspects.
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Het gebruik van sociale media in België neemt elk jaar toe, en nu meer dan ooit komen we via sociale netwerken dichter bij elkaar. Gebruikers snakken naar verbinding, verhalen en merken met een sterke boodschap. Elk jaar stijgt ook het aantal euro?s dat ondernemingen spenderen op sociale media met 19% en in 2020 kwamen er 20.000 nieuwe webshops bij in ons land. Starters, winkels, ondernemingen en organisaties vinden steeds meer de weg naar digitaal.Hoe begin je aan het bouwen van een authentiek merk op sociale media? Hoe weet je welke boodschap op welk netwerk en voor welke doelgroep werkt? En vooral, hoe kan je het onstuimige landschap doorgronden?Met Let's go social werk je dagelijks aan een leuke, korte opdracht ? om op die manier na 25 dagen van #zerotohero te gaan op sociale media. Het belangrijkste is dat je de held wordt van je eigen verhaal en dat je zal durven delen. Samen leggen we de grondlaag voor jouw sociaal merk, verhaal en campagnes. Heb je al socialemedia-activiteiten? Geen probleem ? integendeel! Dat is een prima startpunt om tijdens de opdrachten te reflecteren over je huidige gebruik, met het oog op vernieuwing.Deze challenge wordt ondersteund door een behapbare theoretische context en allerhande tools en contenttips om ddoelbewust en authentiek te blijven shinen op sociale media. Dat alles gecombineerd met een hoge feel good factor en de inspirerende verhalen van ondernemers.Bron: amazon.com
Online marketing. --- Sociale media. --- Online marketing --- Sociale media --- 658.8 --- 369.1 --- Online Marketing --- Mass communications --- sociale netwerken --- sociale media --- E-commerce --- social media --- marketing, marktonderzoek, marktanalyse --- Social media --- Marketing --- Marketingstrategie --- Ondernemingsraad --- Stappenplan --- Oefening --- Campagne --- Verhaal --- Ondernemen --- Merkstrategie
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Language Ideologies and Canadian Media explores how French and English Canadian media discuss languages and language issues, which language ideologies predominate in English and French, and whether language ideologies in traditional news media are transferred to new and social media. Using corpus linguistics and discourse analysis and a variety of different datasets ranging from print newspapers to online news, commentary and Twitter, the author argues that language ideologies in Canadian media have a bearing not only on the extent to which Canadian language policies are adopted, but also on the very way that Canadians understand themselves and their place in the nation. Dr Rachelle Vessey is Lecturer in Applied Linguistics at Newcastle University (UK) and has published her work on language ideologies in Canadian media in a range of academic journals, including Multilingua, Corpora, Language and Politics, Discourse & Society, and Journal of Multicultural Discourses. .
Mass communications --- Stilistics --- Lexicology. Semantics --- Pragmatics --- Sociolinguistics --- Mathematical linguistics --- Linguistics --- sociale media --- tekstanalyse --- linguïstiek --- meertaligheid --- sociolinguïstiek --- Multilingualism. --- Sociolinguistics. --- Social media. --- Discourse analysis. --- Language and languages—Style. --- Corpora (Linguistics). --- Social Media. --- Discourse Analysis. --- Stylistics. --- Corpus Linguistics. --- Canada.
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Instapoetry is among the most popular literary phenomena of the present. In just a few years, millions of short to ultra-short lyrics have been published and shared on Instagram. In the battle for attention with countless other texts, the mechanisms of the platform and the usage routines of the users have to be served. The external pressure on literary production is immense. The book explains the production strategies and reception procedures of Instapoetry, explains its development and locates its significance - somewhere between the last stage of decay and the future of poetry. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. Niels Penke is a post-doctoral researcher at the Department of German Studies at the University of Siegen, where he was also coordinator of the Popular Cultures Research Unit from 2015 to 2018.
Philosophy and psychology of culture --- Sociology of culture --- Mass communications --- Poetry --- sociale media --- cultuur --- poëzie --- Culture—Study and teaching. --- Poetry. --- Social media. --- Cultural Studies. --- Poetry and Poetics. --- Social Media.
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Communication theories and terrorism - how can a connection be made here? Terrorism is a dominant topic: It sometimes determines public political discussion as well as private conversations. Communication studies can penetrate the phenomenon of terrorism and provide important pieces of the puzzle to grasp it in its entirety. Moreover, the development of media literacy among some terrorist groups underscores the need to look at the social problem of terrorism from a communication studies perspective. The Author PD Dr. Liane Tessa Rothenberger is a senior lecturer at the Institute for Media and Communication Studies at Ilmenau Technical University. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Sociology --- Politics --- Criminology. Victimology --- Mass communications --- sociologie --- sociale media --- communicatie --- massamedia --- politiek --- terrorisme --- Communication. --- Terrorism. --- Political violence. --- Social media. --- Mass media. --- Media and Communication. --- Terrorism and Political Violence. --- Social Media. --- Media Sociology.
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This book takes an ethnographic approach to discuss the policy practices within China’s broadcasting industry. Exploring the gap between the contemporary policy regime and its implementation in national broadcasters and streaming services, taking into account the interplay between broadcasters, political bodies, producers and audiences, Zhu explains the contemporary role of Chinese national broadcasters in mediating the public discourse, the collective reimagining of China’s national identity, and the newly-found policy initiative of using state media as a means of nation branding. Cases investigated include China Central Television (CCTV) Documentary, China Global Television Network (CGTN), and the Shanghai Media Group (SMG), as well as co-productions made by CCTV and international media firms, including the BBC, Discovery and the Japan Broadcasting Corporation (NHK), in a book that will interest scholars of Chinese politics, media studies, and sociology. Dr. Yanling Zhu is an assistant research professor at the Institute of Public Policy (IPP), South China University of Technology (SCUT). She completed her PhD in Media and Cultural Policy, at the Centre for Cultural Policy Research (CCPR), University of Glasgow. She received her BA degree in Broadcasting and Television from East China Normal University (ECNU) and her MSc degree (with distinction) from the University of Glasgow. She is currently looking into China’s soft power and cultural diplomacy, focusing on the digital regulatory regime, national identity and global communication.
Ethnology. Cultural anthropology --- Mass communications --- World history --- History of civilization --- History --- etnologie --- wereldgeschiedenis --- etnografie --- sociale media --- cultuurgeschiedenis --- geschiedenis --- China --- Social media. --- Civilization --- Ethnology. --- Social Media. --- Cultural History. --- Ethnography. --- History of China. --- History.
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