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Comparative literature --- Verwey, Albert --- Romanticism --- History and criticism --- Verwey, Albert, --- Theses

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Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers'account books, merchants'trade cards, and authors'letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising's cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron's appropriation of branding, Letitia Elizabeth Landon's experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

Romanticism --- Advertising --- Authors and publishers --- Literature publishing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Author and publisher --- Publishers and authors --- Publishing contracts --- Authorship --- Contracts --- Book proposals --- Copyright --- Literary agents --- Literary publishing --- Literature --- Publishers and publishing --- History --- Law and legislation --- Publishing --- E-books

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The unique historical relationship between capitalism and the Jews is crucial to understanding modern European and Jewish history. But the subject has been addressed less often by mainstream historians than by anti-Semites or apologists. In this book Jerry Muller, a leading historian of capitalism, separates myth from reality to explain why the Jewish experience with capitalism has been so important and complex--and so ambivalent. Drawing on economic, social, political, and intellectual history from medieval Europe through contemporary America and Israel, Capitalism and the Jews examines the ways in which thinking about capitalism and thinking about the Jews have gone hand in hand in European thought, and why anticapitalism and anti-Semitism have frequently been linked. The book explains why Jews have tended to be disproportionately successful in capitalist societies, but also why Jews have numbered among the fiercest anticapitalists and Communists. The book shows how the ancient idea that money was unproductive led from the stigmatization of usury and the Jews to the stigmatization of finance and, ultimately, in Marxism, the stigmatization of capitalism itself. Finally, the book traces how the traditional status of the Jews as a diasporic merchant minority both encouraged their economic success and made them particularly vulnerable to the ethnic nationalism of the nineteenth and twentieth centuries. Providing a fresh look at an important but frequently misunderstood subject, Capitalism and the Jews will interest anyone who wants to understand the Jewish role in the development of capitalism, the role of capitalism in the modern fate of the Jews, or the ways in which the story of capitalism and the Jews has affected the history of Europe and beyond, from the medieval period to our own.

Economic order --- Jewish religion --- Capitalism --- Jews --- Jewish businesspeople --- Nationalism --- Communism --- History --- -Jews --- -Jewish businesspeople --- -Communism --- 330.940089924 --- Consciousness, National --- Identity, National --- National consciousness --- National identity --- International relations --- Patriotism --- Political science --- Autonomy and independence movements --- Internationalism --- Political messianism --- Bolshevism --- Communist movements --- Leninism --- Maoism --- Marxism --- Trotskyism --- Collectivism --- Totalitarianism --- Post-communism --- Socialism --- Village communities --- Jewish businessmen --- Businesspeople --- Hebrews --- Israelites --- Jewish people --- Jewry --- Judaic people --- Judaists --- Ethnology --- Religious adherents --- Semites --- Judaism --- Market economy --- Economics --- Profit --- Capital --- Electronic information resources --- -Electronic information resources --- E-books --- AA / International- internationaal --- 338.313 --- 18 --- 323.1 --- Kapitalisme. --- Godsdienst --- Taalgebruik. Vragen rond nationaliteit, ras en taal. --- Taalgebruik. Vragen rond nationaliteit, ras en taal --- Kapitalisme --- Capitalism. --- Jewish businesspeople. --- Communism. --- Nationalism. --- History. --- Geschichte. --- Jews - History --- Adolf Hitler. --- Agudat Yisrael. --- Andrei Markovits. --- Anti-capitalism. --- Austria-Hungary. --- Backwardness. --- Bolsheviks. --- Bourgeoisie. --- Center for Advanced Judaic Studies. --- Center for Jewish History. --- Central Europe. --- Chaim Grade. --- Class conflict. --- Criticism of capitalism. --- Cultural capital. --- Democratic Leadership Council. --- Derek Penslar. --- Division of labour. --- Doctors' plot. --- Eastern Europe. --- Economic development. --- Economic history. --- Economics. --- Economist. --- Ernest Gellner. --- Ethnic group. --- Ethnic nationalism. --- False consciousness. --- For Marx. --- Friedrich Hayek. --- Germans. --- Harvard University. --- Haskalah. --- Hostility. --- Ideology. --- Immigration. --- Income. --- Industrial society. --- Industrialisation. --- Intellectual. --- International Monetary Fund. --- Jewish Bolshevism. --- Jewish history. --- Jewish identity. --- Jewish question. --- Jews. --- Joseph Schumpeter. --- Judaism. --- Labor Zionism. --- Labor theory of value. --- Legal fiction. --- Lev Kamenev. --- Liberalism. --- Lithuania. --- Marxism. --- Menasseh Ben Israel. --- Mensheviks. --- Middle class. --- Miklós Horthy. --- Milton Friedman. --- Modernity. --- Moneylender. --- Montesquieu. --- Nation state. --- Nations and Nationalism (book). --- Nazi Party. --- Nazism. --- New antisemitism. --- Nobility. --- Pale of Settlement. --- Peasant. --- Pogrom. --- Politics. --- Prejudice. --- Princeton University Press. --- Radicalism (historical). --- Romanticism. --- Rothschild family. --- Scholasticism. --- Self-interest. --- Simon Dubnow. --- Social science. --- Social theory. --- Sociology. --- Soviet Union. --- Sovietization. --- Stalinism. --- Tax. --- The Rothschilds (musical). --- Tradesman. --- Usury. --- Welfare. --- Western Europe. --- Working class. --- World War I. --- World War II. --- Zionism.