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Consumer behavior --- Consommateurs

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Consumer behavior --- Marketing research --- Mass media --- Social networks --- Consommateurs --- Marketing --- Médias --- Réseaux sociaux --- Comportement --- Recherche --- Colombia.

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Modern market research has made significant progress in pushing the envelope of analytical models of consumer and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's insights into these matters - ranging from the importance of the unconscious in consumer decesion-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics.

Buyer behavior --- Choix de consommation --- Comportement d'achat --- Comportement des consommateurs --- Comportement du consommateur --- Consommateurs -- Comportement --- Consommateurs -- Habitudes --- Consumenten -- Gedrag --- Consumentengedrag --- Consumer behavior --- Consumer goods Marketing --- Decision making [Consumer ] --- Domestic marketing --- Habitudes d'achat --- Habitudes de consommation --- Marketing --- Marketing domestique --- Retail marketing --- Retail trade Marketing --- Verbruikers -- Gedrag --- Verbruikersgedrag --- 659 --- marketing --- consumentengedrag --- marktonderzoek --- 369.1 --- 658.89 --- E100902.jpg --- Publicity. Information work. Public relations --- marketing, marktonderzoek, marktanalyse --- 659 Publicity. Information work. Public relations --- Psychological aspects

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Consumer protection --- Consumers --- Customer relations --- Consommateurs --- Relations avec la clientèle --- Consumer protection. --- Consumers. --- Customer relations. --- HW_MM --- Protection --- Customers (Consumers) --- Shoppers --- Consumerism --- Protection, Consumer --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Persons --- Commercial policy --- HW_MM.

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National consumption --- Marketing --- Economic law --- Consumer behavior --- Consumers --- Consommateurs --- Periodicals --- Attitudes --- Comportement --- Périodiques --- Consumer education --- Consumer education. --- Consumers. --- Business/Management --- #ETEW:TSCAT --- #BA00810 --- Business, Economy and Management --- Business Management --- Economics --- Trade and Commerce --- Social Sciences --- Developmental Issues & Socioeconomic Studies --- Business, Economy and Management. --- Trade and Commerce. --- Customers (Consumers) --- Shoppers --- Buyers' guides --- Shoppers' guides --- Persons --- Consumer affairs departments --- Consumers' leagues --- Education --- Home economics --- Shopping --- Consommation (Économie politique) --- Protection --- Consumer education - Periodicals. --- Publications périodiques. --- Politique des consommateurs. --- Protection du consommateur. --- Consumer protection