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Book
Marketing countries, places, and place-associated brands : identity and image
Authors: --- ---
ISBN: 9781839107368 9781839107375 1839107375 Year: 2021 Publisher: Northampton, England : Edward Elgar Publishing,

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Abstract

"This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics."--


Book
Steden in de markt : het elan van citymarketing.
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ISBN: 9062838316 Year: 1991 Publisher: Muiderberg Coutinho

Selling places : the marketing and promotion of towns and cities, 1850-2000
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ISBN: 0419242406 0419206108 Year: 2004 Volume: 23 Publisher: London Spon Press, Taylor & Francis Group

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This book explores the fascinating development of place marketing and promotion over the last 150 years, drawing on examples from North America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.


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The digital city : media and the social production of place
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ISBN: 9781479839216 1479839213 9781479882199 1479882194 Year: 2019 Publisher: New York New York University Press

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Shows how digital media connects people to their lived environments Every day, millions of people turn to small handheld screens to search for their destinations and to seek recommendations for places to visit. They may share texts or images of themselves and these places en route or after their journey is complete. We don’t consciously reflect on these activities and probably don’t associate these practices with constructing a sense of place. Critics have argued that digital media alienates users from space and place, but this book argues that the exact opposite is true: that we habitually use digital technologies to re-embed ourselves within urban environments. The Digital City advocates for the need to rethink our everyday interactions with digital infrastructures, navigation technologies, and social media as we move through the world. Drawing on five case studies from global and mid-sized cities to illustrate the concept of “re-placeing,” Germaine R. Halegoua shows how different populations employ urban broadband networks, social and locative media platforms, digital navigation, smart cities, and creative placemaking initiatives to turn urban spaces into places with deep meanings and emotional attachments. Through timely narratives of everyday urban life, Halegoua argues that people use digital media to create a unique sense of place within rapidly changing urban environments and that a sense of place is integral to understanding contemporary relationships with digital media. (Provided by publisher)

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