Listing 1 - 8 of 8 |
Sort by
|
Choose an application
"This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics."--
Marketing --- Economic geography --- Branding (Marketing) --- Place marketing. --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Brand name products --- Advertising
Choose an application
City promotion --- Municipal government --- 911.375 --- #A9302A --- Cities and towns --- City government --- Municipal administration --- Municipal reform --- Municipalities --- Urban politics --- Local government --- Metropolitan government --- Municipal corporations --- Boosterism (Place promotion) --- Promotion of cities --- Promotion of towns --- Town promotion --- Place marketing --- Public relations --- Urban settlements (their study and geography). Towns. Cities --- Government --- Marketing --- Applied marketing --- Economic geography --- city-marketing
Choose an application
Applied marketing --- Tourism --- Physical geography --- Economic geography --- Sociology of leisure --- Government publicity --- -City promotion --- -Municipal government --- -Cities and towns --- City government --- Municipal administration --- Municipal reform --- Municipalities --- Urban politics --- Local government --- Metropolitan government --- Municipal corporations --- Boosterism (Place promotion) --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Place marketing --- Public administration --- Publicity, Government --- Communication in public administration --- Congresses --- Public relations --- -Government --- Marketing --- City promotion --- Congresses. --- -Congresses --- Public relations&delete& --- Government
Choose an application
Applied marketing --- Environmental planning --- Community development --- Industrial promotion --- Publicity --- Développement communautaire --- Promotion industrielle --- Publicité --- Marketing --- Place marketing --- 332 --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Commerce --- Industrial development projects --- Regional development --- Economic assistance, Domestic --- Social planning --- Advertising --- Propaganda --- Public relations --- Regionale economie. Territoriale economie. Grond en bodem. Onroerend goed. Economie van het wonen --- Citizen participation --- Government policy --- 332 Regionale economie. Territoriale economie. Grond en bodem. Onroerend goed. Economie van het wonen --- Développement communautaire --- Publicité
Choose an application
Product strategy --- Europe --- Brand name products --- Place marketing --- Product management --- #SBIB:309H2812 --- #SBIB:316.334.5U20 --- #SBIB:35H1350 --- Brand management --- Management, Product --- Marketing --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Marketing, consumentengedrag, consumentisme --- Sociologie van stad (buurt, wijk, community, stadsvernieuwing) --- Organisatie en beleid: lokale besturen: algemeen --- Management
Choose an application
This book explores the fascinating development of place marketing and promotion over the last 150 years, drawing on examples from North America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
911.3:30 --- toeristische marketing --- toerisme --- promotie --- steden --- geschiedenis --- stadstoerisme --- 379.851.46 --- 379.85.05 --- Sociale geografie --- plattelandstoerisme, hoevetoerisme en stadstoerisme --- toeristische planning, marketing, promotie en vakbeurzen --- City promotion --- Municipal government --- Cities and towns --- City government --- Municipal administration --- Municipal reform --- Municipalities --- Urban politics --- Local government --- Metropolitan government --- Municipal corporations --- Boosterism (Place promotion) --- Promotion of cities --- Promotion of towns --- Town promotion --- Place marketing --- History --- Public relations&delete& --- Government --- Marketing --- Public relations --- City promotion - History. --- Public relations - Municipal government - History. --- History. --- World history --- anno 1800-1999
Choose an application
Branding (Marketing) --- Marketing --- Public relations --- Villes --- Marques de commerce --- Marketing territorial --- Communication en aménagement du territoire --- Standortmarketing. --- Gestion --- Business, Economy and Management --- Business Management --- Economics --- Marketing. --- Public relations. --- Business --- Industries --- PR (Public relations) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Brand name products --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Industrial management --- Aftermarkets --- Selling --- City promotion --- Trademarks --- Place marketing --- Communication in regional planning --- Stratégie de marque --- Relations publiques --- Management --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Regional planning --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Trademarks. --- Communication in regional planning. --- City promotion.
Choose an application
Shows how digital media connects people to their lived environments Every day, millions of people turn to small handheld screens to search for their destinations and to seek recommendations for places to visit. They may share texts or images of themselves and these places en route or after their journey is complete. We don’t consciously reflect on these activities and probably don’t associate these practices with constructing a sense of place. Critics have argued that digital media alienates users from space and place, but this book argues that the exact opposite is true: that we habitually use digital technologies to re-embed ourselves within urban environments. The Digital City advocates for the need to rethink our everyday interactions with digital infrastructures, navigation technologies, and social media as we move through the world. Drawing on five case studies from global and mid-sized cities to illustrate the concept of “re-placeing,” Germaine R. Halegoua shows how different populations employ urban broadband networks, social and locative media platforms, digital navigation, smart cities, and creative placemaking initiatives to turn urban spaces into places with deep meanings and emotional attachments. Through timely narratives of everyday urban life, Halegoua argues that people use digital media to create a unique sense of place within rapidly changing urban environments and that a sense of place is integral to understanding contemporary relationships with digital media. (Provided by publisher)
Cities and towns --- Smart cities --- Digital media --- Place marketing --- Technological innovations --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Global cities --- Municipalities --- Towns --- Urban areas --- Urban systems --- Human settlements --- Sociology, Urban --- Sociology of environment --- Mass communications --- #SBIB:39A8 --- #SBIB:39A4 --- #SBIB:309H103 --- #SBIB:309H1713 --- Antropologie: linguïstiek, audiovisuele cultuur, antropologie van media en representatie --- Toegepaste antropologie --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...)
Listing 1 - 8 of 8 |
Sort by
|