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Comparative Rhetoric is the first book to offer a cross-cultural overview of rhetoric as a universal feature of expression, composition, and communication. It begins with a theory of rhetoric as a form of mental and emotional energy which is transmitted from a speaker or writer to an audience or reader through a speech or text. In the first part of the book, George Kennedy explores analogies to human rhetoric in animal communication, possible rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies in Australia, the South Pacific, Africa, and the Americas. Topics discussed include forms of reasoning, the function of metaphor, and the forms and uses of formal language. The second part of the book provides an account of rhetoric as understood and practiced in early literate societies in the Near East, China, India, Greece, and Rome, identifying unique or unusual features of Western discourse in comparison to uses elsewhere. The concluding chapter summarizes the results of the study and evaluates the validity of traditional Western rhetorical concepts in describing non-Western rhetoric. Addressing both what is general or common in all rhetorical traditions and what is unique or unusual in the Western tradition, Comparative Rhetoric is ideally suited for courses in rhetoric, rhetoric theory, the history of rhetoric, intercultural communication, linguistic anthropology, and comparative linguistics.

Literary rhetorics --- Antiquity --- Rhetoric, Ancient --- Rhetoric --- Rhétorique ancienne --- Rhétorique --- History. --- History --- Histoire --- #KVHA:Retoriek --- Rhetoric, Ancient. --- Rhétorique ancienne --- Rhétorique --- Ancient rhetoric --- Classical languages --- Greek language --- Greek rhetoric --- Latin language --- Latin rhetoric

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Criticism --- History. --- 82.09 --- -82.09 Literaire kritiek --- Literaire kritiek --- Evaluation of literature --- Literary criticism --- Literature --- Rhetoric --- Aesthetics --- History --- Technique --- Evaluation --- Antiquity --- 82.09 Literaire kritiek --- Littérature latine --- --Littérature grecque --- --Criticism --- Classical literature --- Critique --- Littérature ancienne --- History and criticism --- Histoire --- Histoire et critique --- Littérature grecque --- Criticism - History

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Rhetoric, Ancient. --- Rhetoric, Medieval. --- Speeches, addresses, etc., Greek. --- Christian literature, Early --- Christian literature, Early --- Rhetoric, Ancient. --- Rhetoric, Medieval. --- Greek authors --- History and criticism. --- Greek authors.

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Rhetoric --- Rhétorique --- History --- Histoire

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Insect pests remain one of the main constraints to food and fiber production worldwide despite farmers deploying a range of techniques to protect their crops. Modern pest control is guided by the principles of integrated pest management (IPM) with pest resistant germplasm being an important part of the foundation. Since 1996, when the first genetically modified (GM) insect-resistant maize variety was commercialized in the USA, the area planted to insect-resistant GM varieties has grown dramatically, representing the fastest adoption rate of any agricultural technology in human history. The goal of our book is to provide an overview on the role insect-resistant GM plants play in different crop systems worldwide. We hope that the book will contribute to a more rational debate about the role GM crops can play in IPM for food and fiber production.

Transgenic plants --- Pests --- Insect resistance. --- Integrated control. --- Integrated control of pests --- Integrated pest control --- Integrated pest management --- IPM (Integrated pest management) --- Pest control, Integrated --- GE crops (Genetically engineered crops) --- GE plants (Genetically engineered plants) --- Genetically engineered crops --- Genetically engineered plants --- Genetically modified crops --- Genetically modified plants --- GM crops (Genetically modified crops) --- GM plants (Genetically modified plants) --- Novel crops --- Transgenic crops --- Plants, Cultivated --- Transgenic organisms --- Plant genetic engineering --- Control --- Agriculture. --- Biochemistry. --- Invertebrates. --- Zoology. --- Botany. --- Biochemistry, general. --- Plant Sciences. --- Botanical science --- Phytobiology --- Phytography --- Phytology --- Plant biology --- Plant science --- Biology --- Natural history --- Plants --- Animals --- Invertebrata --- Biological chemistry --- Chemical composition of organisms --- Organisms --- Physiological chemistry --- Chemistry --- Medical sciences --- Farming --- Husbandry --- Industrial arts --- Life sciences --- Food supply --- Land use, Rural --- Composition --- Plant science. --- Floristic botany