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Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

Coaching (Athletics) --- Physical education and training --- Marketing.

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Leisure --- Leisure. --- Physical Education and Training. --- #ANTIL9704 --- Education, Physical --- Physical Education --- Physical Education, Training --- Periodicals --- PHYSICAL EDUCATION AND TRAINING --- Arts and Humanities --- Education & Careers --- Performing Arts, Travel and Leisure --- General and Others --- Social Sciences --- PHYSICAL EDUCATION AND TRAINING. --- Arts and Humanities. --- General and Others. --- Social Sciences. --- Recreation. Games. Sports. Corp. expression --- Free time (Leisure) --- Leisure time --- Recreation --- Physical Education and Training --- Periodical

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Physical education and training --- Sports --- Physical education and training. --- Sports. --- physical education --- applied physical activities --- anthropology --- sport sciences --- pedagogy --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Athletic training --- Education, Physical --- P.E. (Physical education) --- PE (Physical education) --- Phy ed --- Phys ed --- Physical culture --- Physical training --- Training, Physical --- Education --- Exercise --- Gymnastics --- Training

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Teaching --- Physical education and training --- Sports --- Physical education and training. --- Sports. --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Athletic training --- Education, Physical --- P.E. (Physical education) --- PE (Physical education) --- Phy ed --- Phys ed --- Physical culture --- Physical training --- Training, Physical --- Education --- Exercise --- Gymnastics --- Training --- Education physique --- Periodicals --- Périodiques --- DOAJ-E MDTRAINI --- sports --- education

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"The Dictionary uses a comprehensive global approach and orientation in covering philosophical and cultural backgrounds, theory, methodology, education and training, and fields of application. Entries include phenomenon, subject description and definition, related theory and research, practice and application across sports, and related perfomance domains." -- Back cover.

Sports --- Psychological aspects --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training