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Gestion de la crise. --- Entreprises --- Prise de décision.

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Experimentele psychologie --- handboeken en inleidingen --- handboeken en inleidingen. --- Handboeken en inleidingen. --- Cognition --- Créativité --- Langage --- Mémoire --- Prise de décision --- Raisonnement --- Conceptualisation --- État émotionnel --- Perception --- Resolution de problemes --- Vision --- Attention

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35 <44> --- 341.17 EUR --- Administration publique Overheidsdiensten --- Europe Europa --- Prise de décision Beslissen --- Lois Wetten --- Union européenne Europese Unie --- Institutions communautaires européennes Instellingen van de Europese Gemeenschap --- France Frankrijk

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Aufsatzsammlung. --- Entscheidung bei Unsicherheit. --- Entscheidungsfindung. --- Environmental impact analysis. --- Environmental impact analysis. --- Environmental impact statements. --- Environmental impact statements. --- Environmental policy. --- Environmental policy. --- Environmental protection. --- Environmental protection. --- Environmental sciences --- Environmental sciences --- Environnement --- Environnement --- Environnement --- Naturwissenschaften. --- Science --- Science --- Sciences de l'environnement --- Sciences --- Umweltforschung. --- Umweltpolitik. --- environmental impact statements. --- environmental policy. --- environmental protection. --- Decision making. --- Decision making. --- Politique gouvernementale. --- Protection. --- Études d'impact. --- Decision making. --- Decision making. --- Prise de décision. --- Prise de décision.

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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar­ keting variables.

Marketing --- Management --- Decision making --- Mathematical models. --- Mathematical statistics --- Quantitative methods (economics) --- 658.8 --- 519.2 --- 330.115 --- Wiskundige statistiek --- Kwantitatieve methoden (economie) --- marketing --- kwantitatieve methoden --- mathematische modellen, toegepast op bedrijfsleven --- marketingbeleid --- 658.8.4 --- Marketing research --- Prise de decision --- Business mathematics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Management&delete& --- Decision making&delete& --- Mathematical models --- Modeles mathematiques --- Gestion --- Modeles mathematiques. --- Marketing. --- Marketing - Modeles mathematiques --- Marketing - Gestion - Modeles mathematiques. --- Marketing - Prise de decision - Modeles mathematiques --- Marketing - Management - Decision making - Mathematical models --- Marketing - Mathematical models