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Google Ads --- Reclame --- Internet --- Onlinemarketing

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Garfields belangstelling voor kaarten wordt gewekt wanneer hij als kind dagelijks de metrokaart in de Londense subway bestudeert. Zijn fascinatie is sindsdien alleen maar toegenomen. Kaarten geven immers onze visie op de wereld weer, ze zijn het verslag van de vooruitgang die we als mensheid maken en vooral: ze vertellen verhalen. Simon Garfield onderzoekt in zijn boek hoe kaarten, vanaf de eerste schetsen van de oude Grieken tot aan Google Maps, de geschiedenis hebben beïnvloed. 'Hij blinkt uit door zijn prettig lichte proza over complexe materie, waarin hij de experts te vriend houdt en de leken niet wegjaagt. Dit is popular science op zijn best.' NRC Handelsblad

Cartografie ; geschiedenis --- Cartografie --- Kaarten --- Google Maps --- Kaart (geografie)

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En se plaçant du point de vue de Google et en réfléchissant à la construction de leur algorithme, les auteurs présentent les grands principes du référencement naturel et fournissent des clés pour bien gérer son site web : développer sa visibilité, augmenter le trafic, etc. ©Electre 2016 ± Google n?aime pas ceci , ± Google apprécie cela ?, l?algorithme de Google se montre si complexe à décrypter et à expliciter qu?il est parfois considéré comme un être à part entière possédant sa propre faculté de raisonnement. À chaque mot-clé que vous tapez, Google détermine, en une fraction de seconde, les contenus les plus pertinents parmi des dizaines de milliards de pages indexées, grâce à des formules mathématiques. Cet ouvrage, didactique et illustré d?exemples concrets, tend à démystifier le référencement naturel pour vous permettre de mieux comprendre pourquoi telle page est mieux positionnée que telle autre par Google. Il vous livre toutes les clés pour gagner en performance et en visibilité en faisant la différence par rapport à la concurrence. Tout ce qu?il faut savoir pour devenir un acteur performant de la communication digitale !

Web sites --- Sites Web --- Registration with search engines --- Référencement --- Google (Firm)

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"The overwhelming majority of a software system's lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google's Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You'll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient - lessons directly applicable to your organization. This book is divided into four sections: Introduction - Learn what site reliability engineering is and why it differs from conventional IT industry practices; Principles - Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE); Practices - Understand the theory and practice of an SRE's day-to-day work: building and operating large distributed computing systems; Management - Explore Google's best practices for training, communication, and meetings that your organization can use."--Publisher's description

Distributed operating systems (Computers) --- Web sites --- Software engineering --- Design. --- Reliability. --- Google (Firm). --- Internet industry --- Systems engineering --- Reliability (Engineering) --- Management --- Google (Firm) --- Internet industry - United States - Management --- Systems engineering - Management

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Customize and automate Google Applications using Apps Script About This Book Gain insight into customizing and automating Google applications with JavaScript Create add-ons for Google Sheets, Docs, or Forms; automate your workflow; integrate with external APIs; and more. A step-by-step guide to building real-world solutions Who This Book Is For Newbies to google apps script but having practical experience in Javascript. What You Will Learn Learn about the Google Apps script platform and work with scripts to develop Google apps Create custom menus and dialogs Parse and send emails Generate Google calendar events Build Translator and RSS reader applications Develop interactive web pages Design interactive web-forms Form a workflow application In Detail Google Apps Script is a cloud-based scripting language based on JavaScript to customize and automate Google applications. Apps Script makes it easy to create and publish add-ons in an online store for Google Sheets, Docs, and Forms. It serves as one single platform to build, code, and ultimately share your App on the Web store. This book begins by covering the basics of the Google application platform and goes on to empower you to automate most of the Google applications. You will learn the concepts of creating a menu, sending mails, building interactive web pages, and implementing all these techniques to develop an interactive Web page as a form to submit sheets You will be guided through all these tasks with plenty of screenshots and code snippets that will ensure your success in customizing and automating various Google applications This guide is an invaluable tutorial for beginners who intend to develop the skills to automate and customize Google applications Style and approach An easy-to-follow yet comprehensive guide, filled with many code examples and screenshots illustrating various Google Apps scripts.

Application software. --- Cloud computing. --- Electronic data processing --- Web services --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Distributed processing --- Google Apps.