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Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brand's website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a website's HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.

Internet marketing. --- Web search engines.

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Social tagging, hashtags, and geotags are used across a variety of platforms (Twitter, Facebook, Tumblr, WordPress, Instagram) in different countries and cultures. This book, representing researchers and practitioners across different information professions, explores how social tags can link content across a variety of environments. Most studies of social tagging have tended to focus on applications like library catalogues, blogs, and social bookmarking sites. This book, in setting out a theoretical background and the use of a series of case studies, explores the role of hashtags as a form of linked data - without the complex implementation of RDF and other Semantic Web technologies. Social Tagging for Linking Data across Environments will be useful reading for practicing library and information professionals who implement electronic access to collections, including cataloguers, systems developers, information architects and web developers. It would also be useful for students taking programmes on Library/Information science, Information Management, Computer Science, and Information Architecture.

Linked data. --- Social media. --- Libraries and museums --- Electronic information resources. --- Documentaire informatie --- Massacommunicatie --- Computerarchitectuur. Operating systems --- Documentation and information --- Mass communications --- Computer architecture. Operating systems --- World Wide Web --- Recommender systems (Information filtering) --- Subject access. --- User-generated media --- Communication --- User-generated content --- Engines, Recommendation (Information filtering) --- Recommendation engines (Information filtering) --- Recommendation systems (Information filtering) --- Systems, Recommendation (Information filtering) --- Systems, Recommender (Information filtering) --- Information filtering systems --- Subject access to the World Wide Web --- Subject retrieval on the World Wide Web --- Subject cataloging --- Web search engines --- Data, Linked --- Linked open data --- LOD (Linked data) --- Open linked data --- Opendata, Linked --- Metadata --- Semantic Web --- Uniform Resource Identifiers --- Library linked data --- Open data, Linked