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Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness. --Cambridge University Press

655.56 --- 655.56 Boekdistributie --- 655.56 Sales organization --- Boekdistributie --- Sales organization

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The spaces of bookselling have as many stories to tell as do the books for sale. This title focuses primarily on bookselling in the United States from the 19th through the 21st centuries and examines three key bookselling spaces - the store, the street, and the catalogue.

655.42 <73> --- 655.56 --- Boekhandel--algemeen--Verenigde Staten van Amerika. VSA. USA --- Boekdistributie --- 655.56 Boekdistributie --- 655.56 Sales organization --- Sales organization --- 655.42 <73> Boekhandel--algemeen--Verenigde Staten van Amerika. VSA. USA --- 655.42 <73> Bookselling in general. Selling of publications. General, antiquarian and wholesale bookselling--Verenigde Staten van Amerika. VSA. USA --- Bookselling in general. Selling of publications. General, antiquarian and wholesale bookselling--Verenigde Staten van Amerika. VSA. USA --- Book industries and trade --- Books and reading --- History. --- Appraisal of books --- Books --- Choice of books --- Evaluation of literature --- Literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Book trade --- Cultural industries --- Manufacturing industries --- Appraisal --- Evaluation