TY - BOOK ID - 1303550 TI - Modern marketing theory : critical issues in the philosophy of marketing science PY - 1991 SN - 0538812214 PB - Cincinnati South-Western Publ. DB - UniCat KW - Marketing KW - 658.8 KW - Marketing research KW - Philosophy, Modern KW - Positivism KW - Humanity, Religion of KW - Religion of humanity KW - Agnosticism KW - Deism KW - Philosophy KW - Rationalism KW - Religion KW - Religions KW - Realism KW - Modern philosophy KW - Market research KW - Markets KW - Research KW - Research, Industrial KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Marketing. Sales. Selling. Distribution KW - Marketing research. KW - Marketing. KW - Philosophy, Modern. KW - Positivism. KW - 658.8 Marketing. Sales. Selling. Distribution UR - https://www.unicat.be/uniCat?func=search&query=sysid:1303550 AB - ER -