TY - VIDEO ID - 143153245 TI - Pinduoduo : hybrid value propositions PY - 2022 PB - London : Henry Stewart Talks, DB - UniCat KW - Electronic commerce. KW - Electronic commerce KW - Food industry and trade KW - Internet marketing. KW - Online social networks. KW - Social media KW - Technological innovations KW - Marketing. KW - Pinduoduo. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143153245 AB - This case study illustrates the multi-sided business model approach in the E-market space through the example of Pinduoduo. ER -