TY - BOOK ID - 80733335 TI - The organic profit : Rodale and the making of marketplace environmentalism PY - 2018 SN - 9780295743028 0295743026 9780295743011 PB - Seattle : University of Washington Press, DB - UniCat KW - Organic gardening KW - Physical fitness KW - Endurance, Physical KW - Fitness, Physical KW - Physical endurance KW - Physical stamina KW - Stamina, Physical KW - Exercise KW - Health KW - Physical education and training KW - Sports sciences KW - Biodynamic gardening KW - Natural gardening KW - Organiculture KW - Gardening KW - Companion planting KW - History KW - Rodale, J. I. KW - Rodale, Jerome Irving, KW - Rodale (Firm) KW - Rodale Inc. KW - History. KW - E-books KW - Organic gardening. KW - Organic farming. KW - Health attitudes. KW - Green marketing. KW - Consumers KW - Physical fitness. KW - Organic farming KW - Health attitudes KW - Green marketing KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Marketing KW - Hygiene KW - Attitude (Psychology) KW - Health behavior KW - Ecological agriculture KW - Organic agriculture KW - Organic crops KW - Organic cultivation KW - Organic production of crops KW - Regenerative agriculture KW - Agriculture KW - Consumer attitudes KW - Market surveys KW - Consumers' preferences KW - Attitudes. KW - Environmental aspects KW - Public opinion KW - Rodale, J. I., KW - Rodale, J. I. 1898-1971. KW - United States. KW - ABŞ KW - ABSh KW - Ameerika Ühendriigid KW - America (Republic) KW - Amerika Birlăshmish Shtatlary KW - Amerika Birlăşmi Ştatları KW - Amerika Birlăşmiş Ştatları KW - Amerika ka Kelenyalen Jamanaw KW - Amerika Qūrama Shtattary KW - Amerika Qŭshma Shtatlari KW - Amerika Qushma Shtattary KW - Amerika (Republic) KW - Amerikai Egyesült Államok KW - Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė KW - Amerikări Pĕrleshu̇llĕ Shtatsem KW - Amerikas Forenede Stater KW - Amerikayi Miatsʻyal Nahangner KW - Ameriketako Estatu Batuak KW - Amirika Carékat KW - AQSh KW - Ar. ha-B. KW - Arhab KW - Artsot ha-Berit KW - Artzois Ha'bris KW - Bí-kok KW - Ē.P.A. KW - EE.UU. KW - Egyesült Államok KW - ĒPA KW - Estados Unidos KW - Estados Unidos da América do Norte KW - Estados Unidos de América KW - Estaos Xuníos KW - Estaos Xuníos d'América KW - Estatos Unitos KW - Estatos Unitos d'America KW - Estats Units d'Amèrica KW - Ètats-Unis d'Amèrica KW - États-Unis d'Amérique KW - Fareyniḳṭe Shṭaṭn KW - Feriene Steaten KW - Feriene Steaten fan Amearika KW - Forente stater KW - FS KW - Hēnomenai Politeiai Amerikēs KW - Hēnōmenes Politeies tēs Amerikēs KW - Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ KW - Istadus Unidus KW - Jungtinės Amerikos valstybės KW - Mei guo KW - Mei-kuo KW - Meiguo KW - Mî-koet KW - Miatsʻyal Nahangner KW - Miguk KW - Na Stàitean Aonaichte KW - NSA KW - S.U.A. KW - SAD KW - Saharat ʻAmērikā KW - SASht KW - Severo-Amerikanskie Shtaty KW - Severo-Amerikanskie Soedinennye Shtaty KW - Si︠e︡vero-Amerikanskīe Soedinennye Shtaty KW - Sjedinjene Američke Države KW - Soedinennye Shtaty Ameriki KW - Soedinennye Shtaty Severnoĭ Ameriki KW - Soedinennye Shtaty Si︠e︡vernoĭ Ameriki KW - Spojené obce severoamerické KW - Spojené staty americké KW - SShA KW - Stadoù-Unanet Amerika KW - Stáit Aontaithe Mheiriceá KW - Stany Zjednoczone KW - Stati Uniti KW - Stati Uniti d'America KW - Stâts Unîts KW - Stâts Unîts di Americhe KW - Steatyn Unnaneysit KW - Steatyn Unnaneysit America KW - SUA (Stati Uniti d'America) KW - Sŭedineni amerikanski shtati KW - Sŭedinenite shtati KW - Tetã peteĩ reko Amérikagua KW - U.S. KW - U.S.A. KW - United States of America KW - Unol Daleithiau KW - Unol Daleithiau America KW - Unuiĝintaj Ŝtatoj de Ameriko KW - US KW - USA KW - Usono KW - Vaeinigte Staatn KW - Vaeinigte Staatn vo Amerika KW - Vereinigte Staaten KW - Vereinigte Staaten von Amerika KW - Verenigde State van Amerika KW - Verenigde Staten KW - VS KW - VSA KW - Wááshindoon Bikéyah Ałhidadiidzooígíí KW - Wilāyāt al-Muttaḥidah KW - Wilāyāt al-Muttaḥidah al-Amirīkīyah KW - Wilāyāt al-Muttaḥidah al-Amrīkīyah KW - Yhdysvallat KW - Yunaeted Stet KW - Yunaeted Stet blong Amerika KW - ZDA KW - Združene države Amerike KW - Zʹi︠e︡dnani Derz︠h︡avy Ameryky KW - Zjadnośone staty Ameriki KW - Zluchanyi︠a︡ Shtaty Ameryki KW - Zlucheni Derz︠h︡avy KW - ZSA KW - Η.Π.Α. KW - Ηνωμένες Πολιτείες της Αμερικής KW - Америка (Republic) KW - Американь Вейтьсэндявкс Штаттнэ KW - Америкӑри Пӗрлешӳллӗ Штатсем KW - САЩ KW - Съединените щати KW - Злучаныя Штаты Амерыкі KW - ولايات المتحدة KW - ولايات المتّحدة الأمريكيّة KW - ولايات المتحدة الامريكية KW - 미국 KW - États-Unis KW - É.-U. KW - ÉU KW - AB KW - Amerikanʹ Veĭtʹsėndi͡avks Shtattn KW - Saharat ʻAmērik KW - Si͡evero-Amerikanskīe Soedinennye Shtaty KW - Soedinennye Shtaty Si͡evernoĭ Ameriki KW - Spojené obce severoamerick KW - Spojené staty americk KW - Stáit Aontaithe Mheirice KW - SUA KW - Wááshindoon Bikéyah Ałhidadiidzooígí KW - Zʹi͡ednani Derz͡havy Ameryky KW - Zluchanyi͡a Shtaty Ameryki KW - Zlucheni Derz͡havy KW - Amerikanʹ Veĭtʹsėndi͡avks Shtattnė UR - https://www.unicat.be/uniCat?func=search&query=sysid:80733335 AB - From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one's way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process. Rodale's marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading. ER -