Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

Museums --- 069.01 --- 069.01 Museologie --- Museologie --- Public institutions --- Cabinets of curiosities --- Management --- Marketing --- Museology --- Applied marketing --- Management. --- Marketing. --- Musées --- Gestion --- 78.02 --- 369.1