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Economists generally accept as given the old adage that there's no accounting for taste. Nobel Laureate Gary Becker disagrees, and in this collection confronts the problem of preferences and values.

Consumers' preferences --- Consumer behavior --- Consumption (Economics) --- Human capital --- Consumer Satisfaction --- Behavior --- Socioeconomic Factors --- Social aspects --- E-books --- Consumers' preferences. --- Consumer behavior. --- Human capital. --- Human assets --- Human beings --- Human resources --- Capital --- Labor supply --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumers --- Revealed preference theory --- Social aspects. --- Economic value --- Attitudes --- Factors, Socioeconomic --- High-Income Population --- Inequalities --- Land Tenure --- Standard of Living --- Factor, Socioeconomic --- High Income Population --- High-Income Populations --- Inequality --- Living Standard --- Living Standards --- Population, High-Income --- Populations, High-Income --- Socioeconomic Factor --- Tenure, Land --- Economics --- Acceptance Process --- Acceptance Processes --- Behaviors --- Process, Acceptance --- Processes, Acceptance --- Consumer Preference --- Behaviors, Consumer --- Consumer Behaviors --- Consumer Preferences --- Preference, Consumer --- Preferences, Consumer --- Satisfaction, Consumer --- Social Inequalities --- Social Inequality --- Inequalities, Social --- Inequality, Social --- Economic and Social Factors --- Social and Economic Factors --- Socioeconomic Characteristics --- Characteristic, Socioeconomic --- Socioeconomic Characteristic