Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In a departure from existing views of modernity, Marjorie Beale looks at the ways ideas were transmitted within the French e;lite of the early twentieth century, and how they were deformed to suit the needs of their users. Studying individuals from outside the precincts of official high culture and the Parisian avant-garde, she analyzes the e;lites' response to various challenges to the old order: the establishment of mass democracy, the new role of workers and the middle classes in shaping public opinion, new technology, and the rise of American-style consumer capitalism. Focusing on the growth of scientific management, the development of state planning and industrial rationalization, and the evolution of mass communication such as advertising and the press, the author shows how business and commercial e;lites tried to appropriate and divert these new forces, balancing tradition with a cautious acceptance of various elements of modernity.

261.75 --- Elite (Social sciences) --- -Social change --- -Change, Social --- Cultural change --- Cultural transformation --- Societal change --- Socio-cultural change --- Social history --- Social evolution --- Modernisme. Amerikanisme. Syllabus --- Social change --- -Modernisme. Amerikanisme. Syllabus --- 261.75 Modernisme. Amerikanisme. Syllabus --- -261.75 Modernisme. Amerikanisme. Syllabus --- Change, Social