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There isn't a business in America that doesn't want to be more creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

Ontwerpmethodologie. --- Technische innovatie. --- Creative thinking. --- Creatief denken. --- Processus de création --- Design --- Enseignement artistique