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The quest for global dominance : transforming global presence into global competitive advantage
Authors: --- ---
ISBN: 0470194405 1119097452 9786611237592 1281237590 0470278447 9780470278444 9781119097457 9780470194409 Year: 2008 Publisher: San Francisco : Jossey-Bass,

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Abstract

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets

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