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Film and television have never been as prevalent or watched than they are now, yet we still have little understanding of how people process and make use of what they see. Though we acknowledge the enormous role the media plays in our culture, we only have a vague sense of how it actually influences our attitudes and desires. In this work, Janet Staiger argues that studying the interpretative methods of spectators within their historical contexts is both possible and necessary to understand the role the media plays in culture and in our personal lives. This analytical approach is applied to top

Film --- Film criticism. --- Motion picture audiences. --- Motion pictures -- Philosophy. --- Motion picture audiences --- Film criticism --- Motion pictures --- Music, Dance, Drama & Film --- Philosophy --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Motion picture criticism --- Moving-picture criticism --- Criticism --- Film audiences --- Filmgoers --- Moviegoers --- Moving-picture audiences --- History and criticism --- Evaluation --- Audiences --- Philosophy in motion pictures. --- PERFORMING ARTS --- Film. --- Philosophy. --- Film & Video --- History & Criticism. --- USA.