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It has been ten years since video game giant Electronic Arts first released The Sims, the best-selling game that allows its players to create a household and then manage every aspect of daily life within it. And since its debut, gamers young and old have found ways to 'mod' The Sims, a practice in which gamers manipulate the computer code of a game, and thereby alter it to add new content and scenarios.Players Unleashed! 'the first study of its kind' Tanja Sihvonen provides a fascinating examination of modding, tracing its evolution and detailing its impact on The Sims and the game industry as a whole. Along the way, Sihvonen shares insights into specific modifications and the cultural contexts from which they emerge.

Sociology of culture --- Computer. Automation --- Computer games. --- Sims. --- Application software --- Electronic games --- Computer games --- Programming. --- Design. --- Computer game programming --- Game programming (Computer games) --- Computer programming --- Programming --- Design --- Video games