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Consumers' preferences --- Trademarks --- Consommateurs --- Marques de commerce --- Préférences --- Brand name products --- Advertising --- Product management --- Branding (Marketing) --- Attitudes --- Comportement --- Psychological aspects --- Management --- Préférences --- Marques de commerce - France --- Consommateurs - France - Attitudes --- Consommateurs - Comportement - France --- Advertising - Psychological aspects --- Brand name products - Management --- MARKETING --- MARQUE