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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase ""Captology""(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be us

Sociology of culture --- Artificial intelligence. Robotics. Simulation. Graphics --- Persuasion (Psychology) - Computer programs --- Human-computer interaction --- Persuasion (Psychology) --- Human-computer interaction. --- Persuasion (Psychologie) --- Interaction homme-machine (Informatique) --- Computer programs. --- Logiciels --- 520.7 --- captology --- persuasion --- psychologie --- Communication --- Conformity --- Psychology, Applied --- Influence (Psychology) --- Propaganda --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design --- User interfaces (Computer systems) --- Computer programs --- automatisering en maatschappij