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Iconic brands have social lives and cultural significance that go well beyond product benefits and features. This book distills the strategies used to create the world's most enduring brands into a new approach called 'cultural branding'.

Brand name products. --- Branding (Marketing). --- Business names. --- Popular culture. --- Brand name products --- economie, bedrijf --- marketing, communicatie --- KHL --- adverteren, promoties --- Branding (Marketing) --- Business names --- Popular culture --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Marketing --- Advertising --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Advertising. Public relations --- Iconography --- History of civilization --- Branding --- Merkbeleid --- Merkstrategieën --- Beeldvorming --- Cultuur --- Merkstrategie --- Toerisme --- Financiewezen