TY - BOOK ID - 78139801 TI - The Olympic games explained AU - Girginov, Vassil AU - Parry, S J PY - 2005 SN - 1134281501 113428151X 0203331702 9786610232819 1280232811 9780203331705 9780415346030 0415346037 9780415346047 0415346045 9781134281510 9781134281466 1134281463 9781134281503 0415346037 0415346045 6610232814 9781280232817 PB - London New York Routledge DB - UniCat KW - Olympics KW - Olympic ideal KW - History. KW - Philosophy. UR - https://www.unicat.be/uniCat?func=search&query=sysid:78139801 AB - This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including: the ancient Olympicsthe modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the OlympicsOlympic marketing and sponsorship.Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available ER -