TY - BOOK ID - 91378367 TI - Let my people go surfing : the education of a reluctant businessman AU - Chouinard, Yvon AU - Dutton, John AU - Klein, Naomi PY - 2016 SN - 9780143109679 PB - New York Penguin books DB - UniCat KW - Business ; innovation. UR - https://www.unicat.be/uniCat?func=search&query=sysid:91378367 AB - In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. -shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sports equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. This is the story of an attempt to do more than change a single corporation-it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis. -From the Foreword by Naomi Klein, Bestselling author of This Changes Everything. ER -