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Documentation and information --- Public libraries --- Bibliothèques publiques --- Standards. --- Administration --- Aims and objectives. --- Normes --- Finalités --- Administration. --- libraries --- Information retrieval --- information systems --- information services --- Guidelines --- Public services --- library sciences --- Bibliothèque publique --- BPB1011 --- Gestion --- 025 --- 611.1 Openbare bibliotheken --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- County libraries --- Libraries, County --- Libraries --- maniġment --- poslovodenje --- valdymas --- pārvaldība --- Management --- gestione --- johtaminen --- gestión --- ledning --- управување --- zarządzanie --- gestão --- management --- beheer --- пословодство --- διαχείριση --- manažment --- menaxhim --- menedzsment --- управление --- menadžment --- juhtimine --- ledelse --- förvaltningssätt --- politica di gestione --- ledelsesform --- Betriebs- und Geschäftsleitung --- știința conducerii --- vállalat vezetése --- styring --- vedení --- forma de gestão --- раководење --- mode de gestion --- amministrazione d'impresa --- upravljanje --- poslovodstvo --- vadyba --- vadovavimas --- strategia di gestione --- vadovybė --- üzletvezetés --- řídicí aparát --- менаџмент --- piano di gestione --- Managementmethode --- direzione operativa --- wijze van beheer --- vezetés --- μάνατζμεντ --- public library --- yleinen kirjasto --- javna knjižnica --- narodna knjižnica --- librerija pubblika --- biblioteka publiczna --- verejná knižnica --- publiskā bibliotēka --- közkönyvtár --- folkebibliotek --- viešoji biblioteka --- јавна библиотека --- biblioteca pubblica --- bibliotecă publică --- folkbibliotek --- rahvaraamatukogu --- δημόσια βιβλιοθήκη --- bibliotekë publike --- veřejná knihovna --- публична библиотека --- öffentliche Bibliothek --- openbare bibliotheek --- biblioteca pública --- biblioteca privata --- градска библиотека --- nyilvános könyvtár --- místní knihovna --- Stadtbücherei --- městská knihovna --- állami könyvtár --- Aims and objectives --- Standards --- lyderystė --- ledarskap --- vezető szerep --- водеща роля --- Führung --- johtajuus --- liderança --- vodstvo --- leadership --- tmexxija --- capacités d’encadrement --- lederskab --- ηγεσία --- līderība --- capacități de conducere --- przywództwo --- vodenje --- liderazgo --- líderstvo --- leiderschap --- leabharlann phoiblí --- bainistíocht --- Bibliothèque publique

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Library management --- Marketing --- Mass communications

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Library management

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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.

Libraries --- Information services --- Bibliothèques --- Services d'information --- Marketing. --- Public relations. --- Marketing --- Relations publiques --- 025 --- Bibliotheekbeheer --- Information services. --- Libraries. --- Social Sciences --- Library & Information Science --- Bibliothek. --- Bibliothek --- Informationsmarkt --- Nonprofit-Marketing --- Welt --- Internationaler Vergleich --- Aufsatzsammlung --- 025 Bibliotheekbeheer --- Nonprofit-Marketing. --- Welt. --- Aufsatzsammlung. --- Bibliothèques --- Public relations --- Management. --- Outil d'information