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ISBN: 2858167753 2810708932 Year: 2019 Publisher: Toulouse : Presses universitaires du Midi,
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Les guerres sont souvent des moments de mutation pour les comportements sexuels : prostitution accrue, viols de conquête, adultère des femmes de combattants. Les années 1940 offrent en France une situation inédite. L'avènement d'un pouvoir ultra-conservateur produit un discours et des réglementations qui exacerbent le modèle d'une sexualité ramenée au couple conjugal et à la procréation. Le droit au divorce est restreint, l'adultère sévèrement réprimé, la contraception est interdite et l'avortement assimilé à un crime contre l'État et puni de mort. Certaines femmes, interdites de travail, sont forcées de rentrer dans leurs foyers. Quant à elles qui n'ont d'autre choix ou qui prennent la liberté de se prostituer sans se soumettre aux règlements, le gouvernement de Vichy leur mène, en accord avec les dispositions imposées par les autorités d'occupation, une véritable "chasse". Faire de la sexualité féminine un observatoire de la Révolution Nationale, des années noires et des relations avec les Allemands : tel est l'enjeu de ce livre. Et, en retour, trouver dans le régime de Vichy un révélateur d'identités et de pratiques sexuelles jusque-là invisibles, parfois inhérentes au contexte de guerre et d'occupation. Vichy et la sexualité : un couple inattendu, une association inhabituelle et apparemment paradoxale, mais qui ont beaucoup à nous apprendre.
Women --- Sex --- Femmes --- Sexualité --- Sexual behavior --- History --- Political aspects --- Histoire --- Aspect politique --- France --- Politics and government --- Moral conditions --- Politique et gouvernement --- Conditions morales --- morale --- sexualité --- Vichy --- politique --- guerre
Dissertation
Year: 2018 Publisher: Liège Université de Liège (ULiège)
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Launched in 2007 in Bastogne, Ice-Watch is a Belgian watch brand owned by ICE SA. Wishing to enter the market for trendy entry-level watches, the brand started to decline them into several colors, generally in silicone but also in other materials like leather. Very quickly, the brand became a reference on the watch market. Ice-Watch is currently present globally and benefits from an extensive distribution network. Its main markets are located in Europe and Asia. The brand now offers a very wide range - international, intergenerational and intercultural - of products accessible to all. Year after year, the e-commerce sector is continually growing. Online sales have now become the main distance selling channel. We can keep in mind that selling online is also an opportunity to expand its business around the world, which is a real challenge for many online merchants. The brand Ice-Watch decided to rise to this challenge, by launching its own e-commerce website in 2015. Through its website, the company can now sell its products online in 5 different countries : Belgium, France, Germany, Netherlands and United Kingdom. Ice-Watch wishes to continue the territorial expansion of its online business. The objective of this project-thesis will be to help the company in the expansion of its online sales. Besides, it is worth noting that selling on one’s own website is not the only opportunity for an online sales activity. Marketplaces are indeed a real alternative for expanding the online sales of the brand. This thesis will therefore consist in analyzing the penetration of potential markets for the development of the brand’s e-commerce, across every platforms available. In order to put this analysis into practice, I will make some recommendations with regards to the marketing strategies that should be adopted to help the brand opening up to potential future international markets.
Amazon --- Business Development --- Zalando --- Marketing --- E-commerce --- E-mailing --- E-shop --- Ice-Watch --- Influence Marketing --- Internationalization --- Marketplace --- Online sales --- Social Media Marketing --- Watches --- Sciences économiques & de gestion > Marketing
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