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Book
ISBN: 1479897078 1479866822 Year: 2018 Publisher: New York, NY : New York University Press,
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A rare look at the role of special effects in creating fictional worlds and transmedia franchises From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today’s fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world of fantastic media franchises to trace the ways in which special effects over the last 50 years have become central not just to transmedia storytelling but to worldbuilding, performance, and genre in contemporary blockbuster entertainment. More Than Meets the Eye maps the ways in which special effects build consistent story worlds and transform genres while traveling from one media platform to the next. Examining high-profile franchises in which special effects have played a constitutive role such as Star Trek, Star Wars, The Matrix, and The Lord of the Rings, as well as more contemporary franchises like Pirates of the Caribbean and Harry Potter, Bob Rehak analyzes the ways in which production practices developed alongside the cultural work of industry professionals. By studying social and cultural factors such as fan interaction, this book provides a context for understanding just how much multiplatform storytelling has come to define these megahit franchises. More Than Meets the Eye explores the larger history of how physical and optical effects in postwar Hollywood laid the foundation for modern transmedia franchises and argues that special effects are not simply an adjunct to blockbuster filmmaking, but central agents of an entire mode of production.
Mass media. --- Blockbusters (Motion pictures) --- Motion pictures --- Cinematography --- Production and direction --- Special effects.
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ISBN: 9781479897070 1479897078 1479866822 9781479866823 9781479856701 1479856703 9781479813155 Year: 2018 Publisher: New York
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Today’s franchises of fantastic media depend on visual effects for their existence, not just in their local textual homes (a feature film, a TV episode, a videogame) but across multiple screens and platforms, working transmedially to build ongoing storyworlds, imbue bodies with evidence of life, and ultimately to travel freely as spectacular subgenres in themselves. In this book’s four case studies, major fantastic franchises of the last half century—Star Trek, Star Wars, the Middle Earth films, and The Matrix—reveal themselves as busy sites of negotiation between the late analog era of the 1960s and 1970s and the digital blockbuster era that followed. Arguing that this colonization took place largely in and through the visual effects design and engineering of high-profile media properties, the chapters explore television series art direction and its relationship to an amateur “blueprint culture,” documenting the contents of media’s imaginary worlds; the previsualization practices through which visual effects rebrand complex webs of creative contributions under the sign of the techno-auteur; the animation traditions that bring special-effects-assisted performances to life; and the role of special effects in larger circuits of visual culture. Approaching special effects both as specific technological practices and discursive performances of behind-the-scenes labor, More Than Meets the Eye plumbs the analog roots of contemporary transmedia franchises to find the unexpected behaviors and impacts of special effects that hide in plain sight, constructing perceptions of narrative worlds and characters as on another level they construct our collective ways of imagining franchise cinema, digital media, and technological change.
Book
ISBN: 9781479866823 Year: 2018 Publisher: New York, NY
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