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Book
Public relations and the corporate persona : the rise of the affinitive organization
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ISBN: 1317370716 1317370724 1315671638 Year: 2017 Publisher: Abingdon, Oxon ; New York, NY : Routledge,

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Book
Public journalism 2.0 : the promise and reality of a citizen-engaged press
Authors: ---
ISBN: 9780415801836 9780415801829 0415801826 0415801834 9780203876770 9781135966041 9781135966089 9781135966096 1135966087 9786612975219 1135966095 1282975218 0203876776 9781282975217 6612975210 Year: 2010 Publisher: New York : Routledge,

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Where does journalism fit in the media landscape of blogs, tweets, Facebook postings, YouTube videos, and literally billions of Web pages?Public Journalism 2.0 examines the ways that civic or public journalism is evolving, especially as audience-created content-sometimes referred to as citizen journalism or participatory journalism-becomes increasingly prominent in contemporary media. As the contributors to this edited volume demonstrate, the mere use of digital technologies is not the fundamental challenge of a new citizen-engaged journalism; rather, a depper understanding


Book
Communicating climate change : making environmental messaging accessible
Authors: ---
ISBN: 1003037372 1000469204 0367479532 9780367479534 9780367479527 0367479524 Year: 2021 Publisher: Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group,

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"This edited collection focuses on theoretical and applied observations about how experts, advocates, and institutions make climate change information accessible to different audiences. Communicating about Climate Change concentrates on three key elements of climate change communication - access, relevance, and understandability - to provide an understanding of how these elements allow multiple groups of stakeholders to act on the information to build resilience. Featuring contributions from a wide range of scholars from across different disciplines, the book explores a multitude of different scenarios and communication methods, including social media; public opinion surveys; participatory mapping; and video. Overall, climate change communication is addressed from four different perspectives: communicating with the public and for public policy; communication for stakeholder engagement; organizational, institutional, and risk communication; and crisis and emergency communication. With each chapter focussing on implications and applications for practice, this book will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners interested in understanding how to communicate climate change and related issues to better engage stakeholders"--


Book
News with a view : essays on the eclipse of objectivity in modern journalism
Authors: ---
ISBN: 9780786465897 0786465891 Year: 2012 Publisher: Jefferson, N.C. : McFarland,

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"This volume offers new examinations of how the traditional notion of objectivity is changing as professional journalists grapple with a rapidly evolving news terrain--one that has become increasingly crowded by those with no journalistic credentials"--Provided by publisher.


Book
The global foundations of public relations : humanism, China and the West
Authors: --- ---
ISBN: 1351245325 1351245341 1351245333 Year: 2022 Publisher: Abingdon, Oxon ; New York, NY : Routledge

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"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"--


Book
Cases in public relations strategy
Authors: --- --- ---
ISBN: 9781506349152 1506349153 Year: 2019 Publisher: Thousand Oaks (Calif.): Sage,

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Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client--whether big or small, global or local, for-profit or nonprofit--in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field--back cover.


Book
Cases in public relations strategy
Authors: --- --- ---
ISBN: 1544339941 1544339925 1544339933 1544339917 9781544339917 9781544339948 9781506349152 1506349153 9781544339931 Year: 2019 Publisher: Thousand Oaks, California

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Keywords

Public relations

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