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Gute Gestaltung / Good Design 13 presents prizewinning designs from all disciplines. Whether architecture, corporate design, digital media, graphic fine arts, product design, photo, or film, the works awarded prizes by the German Design Council (DDC) in its annual "Gute Gestaltung" (Good Design) competition demonstrate design excellence and skillful use of form. They document the high level of quality maintained by the contributing designers and firms.This book invites comparison, both within and between the various categories, making it a valuable and handy compendium of project assignments and creative solutions. Gute Gestaltung 13 präsentiert preisgekröntes Design aller Gestaltungsdisziplinen. Ob Architektur, Corporate Design, Digital Media, Graphic Fine Arts, Produktdesign, Foto oder Film - die vom Deutschen Designer Club ausgezeichneten Arbeiten des jährlichen Wettbewerbs "Gute Gestaltung" zeichnen sich durch einen exzellenten Gestaltungswillen und eine bewusst angewandte Formgebung aus. Sie dokumentieren den hohen Qualitätsanspruch der einreichenden Agenturen und Unternehmen.Das Buch fordert geradezu den Vergleich heraus: innerhalb der verschiedenen Kategorien, aber auch zwischen diesen. Es wird so zu einem handlichen Arbeitsbuch mit Aufgabenstellungen und Umsetzungen im besten Sinne - ein hochwertiges, interessantes Kompendium kreativer Leistungen.

Industrial design. --- Design --- Art and industry. --- Aesthetics, Modern --- Aesthetics --- Advertising, Art in --- Industry and art --- Industries --- Commercial art --- Design, Industrial --- Mechanical drawing --- New products --- Awards --- History

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Commercial art. --- Art deco. --- Art deco --- Commercial art --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Aesthetic movement (Art) --- Art, Modern

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"Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it's a must-have reference that will benefit designers of all levels"--

Graphic arts --- Commercial art --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- Grafische vormgeving --- Tekenen

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For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language, definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design, what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Graphic arts. --- Commercial art. --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics

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Marken, Produkte und der komplette Unternehmensauftritt kommunizieren ein ganzes Spektrum an Emotionen. Deren gezielte Kommunikation und Gestaltung stellt eine besondere Herausforderung für Unternehmen und Designer dar. "Emotion gestalten" gibt in dem breiten und für die meisten noch unsicheren Feld praktische Hilfestellung. Das Buch stützt sich auf die neuesten Forschungsergebnisse, insbesondere aus den Neurowissenschaften und der Psychologie, und setzt die grundlegenden Komponenten der Gestaltung - Form, Farbe, Material - mit Hilfe der Tools "Emotion Grid" und "Design Elements" in einen praxisnahen Bezug. Dieses Praxis-Handbuch macht Emotionen für die Gestaltung systematisch analysierbar und damit steuerbar. Es wird so zu einem wichtigen Instrument im Designprozess.

Commercial art --- Emotions in art --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards