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In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines.Search engines-"web dragons?-are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? Wh

Search engines --- World Wide web --- Electronic information resource literacy --- #KVHA:Informatica --- #KVHA:Zoekmachines --- #KVHA:World wide web --- World Wide Web --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- Hypertext systems --- Multimedia systems --- Internet --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Information literacy --- Search engines. --- World Wide Web. --- Electronic information resource literacy.

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.

Internet advertising --- Internet searching --- Keyword searching --- Search engines --- Branding (Marketing) --- Consumer behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand name products --- Marketing --- Advertising --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Free text searching --- Full text searching --- Natural language searching --- Searching the Internet --- Web searching --- World Wide Web searching --- Electronic commerce --- E-books --- Internet advertising. --- Internet searching. --- Keyword searching. --- Search engines. --- Consumer behavior. --- Information Technology --- Computer Science (Hardware & Networks)

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Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.

Search engines --- Internet searching --- Google (Firm) --- 002 --- Informatieverzorging i. v. m. documentatie --- 002 Informatieverzorging i. v. m. documentatie --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Searching the Internet --- Web searching --- World Wide Web searching --- Google Inc. --- جوجل (Firm) --- Jūjil (Firm) --- Jūjal (Firm) --- شركة جوجل المحدودة --- Sharikat Jūjil al-Maḥdūdah --- Sharikat Jūjal al-Maḥdūdah --- Gugolu (Firm) --- Гугъл (Firm) --- Gugŭl (Firm) --- Кукăль (Firm) --- Kukălʹ (Firm) --- گوگل (Firm) --- شرکت گوگل --- Shirkat-i Gūgul --- 구글 (Firm) --- Kugŭl (Firm) --- גוגל (Firm) --- Gugel (Firm) --- グーグル (Firm) --- Gūguru (Firm) --- Гугл (Firm) --- Gugl (Firm) --- Search engines. --- Internet searching.

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The truly world-wide reach of the Web has brought with it a new realisation of the enormous importance of usability and user interface design. In the last ten years, much has become understood about what works in search interfaces from a usability perspective, and what does not. Researchers and practitioners have developed a wide range of innovative interface ideas, but only the most broadly acceptable make their way into major web search engines. This book summarizes these developments, presenting the state of the art of search interface design, both in academic research and in deployment in commercial systems. Many books describe the algorithms behind search engines and information retrieval systems, but the unique focus of this book is specifically on the user interface. It will be welcomed by industry professionals who design systems that use search interfaces as well as graduate students and academic researchers who investigate information systems.

Information retrieval --- Information systems --- Web search engines. --- User interfaces (Computer systems) --- Human-computer interaction. --- Moteurs de recherche sur Internet --- Interfaces (Informatique) --- Interaction homme-machine (Informatique) --- EPUB-LIV-FT EPUB-ALPHA-S LIVCOMMU LIVINFOR LIBRE-B --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Web searching --- World Wide Web searching --- Internet searching --- Search engines --- Web portals --- World Wide Web --- Subject access --- search --- information seeking --- user interfaces --- user experience --- interaction --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Design. --- Web search engines

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Internet addresses --- Internet searching --- Search engines --- Web search engines --- Web sites --- #SBIB:309H1713 --- Pages, Web --- Sites, Web --- Web pages --- Websites --- World Wide Web pages --- World Wide Web sites --- WWW pages --- WWW sites --- Computer network resources --- Web searching --- World Wide Web searching --- Web portals --- World Wide Web --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Searching the Internet --- Addresses, Internet --- Internet --- Directory services (Computer network technology) --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Subject access