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With the rise of the global economy and the increasing interconnectedness of all fields, architects find themselves confronted with new tasks and fields of activity - the profession is in flux. Renowned international experts from Europe and the United States discuss this development in twenty-five technical papers: What competences do architects have that can help them to meet the challenges of new tasks? What additional skills and knowledge will they need? What concrete strategies are architects already using today to hold their own in new fields of activity? What can be learned from this? The book begins with a brief introduction by the editor, who frames these problems and issues and embeds the essays within the larger context of contemporary architectural discourse. Short biographies of the authors at the end of the book round off the publication. Mit fortschreitender globaler Ökonomisierung und Vernetzung entstehen für Architekten neue Betätigungsfelder und das Berufsbild befindet sich im Wandel. International renommierte Experten aus Europa und den USA setzen sich in 25 Fachbeiträgen mit dieser Entwicklung auseinander: Welche Kompetenzen bringen Architekten mit, um sich neuen Aufgabenbereichen zu stellen? Welche Fähigkeiten und Kenntnisse müssen zusätzlich erworben werden? Mit welchen konkreten Strategien behaupten sich Architekten bereits heute in neu erschlossenen Betätigungsfeldern? Welche Einsichten können daraus gewonnen werden? Am Anfang des Buches steht eine kurze Einführung des Herausgebers, der diese Fragestellungen verklammert und die Beiträge in den aktuellen Architekturdiskurs einbettet. Kurzbiografien der Autoren im Anhang des Buches runden die Publikation ab. With the rise of the global economy and the increasing interconnectedness of all fields, architects find themselves confronted with new tasks and fields of activity-the profession is in flux. Renowned international experts from Europe and the United States discuss this development in twenty-five technical papers.

Architectural practice --- Architecture --- Vocational guidance. --- Architect and client --- Architectural services --- Practice --- Vocational guidance

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This is your essential one stop shop for information on starting and running a practice. Case studies and advice from practitioners, big and small, run alongside outlines of all the key topics, to give you an insight into the problems and challenges others have faced when setting up a design business. Accessible and informative, this handbook is the ideal first point of reference when starting a practice.Architects have many different reasons for setting up in practice; equally, there are many ways of running your own business. This handbook helps you consider w

Architectural practice. --- Architectural practice --- Architect and client --- Architectural services --- Architecture --- Practice --- Vocational guidance

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Architekten sehen sich in den letzten Jahren mit einem gewandelten Markt, mit veränderten Aufgabenstellungen und neuen Anforderungen konfrontiert. Mit welchen Strategien können sie vorgehen, um Aufträge zu erlangen oder für ihre Projekte interessieren? Anhand ausgewählter Beispiele analysiert der Autor die Vorgehensweise einzelner Architekten seit den fünfziger Jahren des letzten Jahrhunderts. Ausgehend von den Anfängen des Marketings in der US-amerikanischen Nachkriegszeit, spannt er einen Bogen in die heutige Zeit. Wandlungen in Gesellschaft und Politik, veränderte Ansprüche der Auftraggeber, aber auch die Finanz- und Wirtschaftskrise haben Einfluss auf das Berufsbild des Architekten. Stand früher das reine Bauen im Vordergrund, müssen Architekten heute gegenüber ihren Auftraggebern vielfältige Rollen einnehmen - vom Berater über den Vermittler bis hin zum Markendesigner. Das Buch soll Architekten dazu inspirieren, über neue Möglichkeiten nachzudenken und ungewohnte Wege zu gehen. In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

Architectural services marketing. --- Architect and client --- Architectural practice --- Design services --- Sales promotion --- Marketing

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Architectural practice --- Architectural services marketing --- Architecture --- Architecture, Services d' --- Pratique --- Marketing --- Architectes --- Descriptions d'emploi --- -Architectural services marketing --- -Architect and client --- Design services --- Sales promotion --- Architect and client --- Architectural services --- Practice --- Vocational guidance --- -Architectural practice --- Pratique. --- Descriptions d'emploi.

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"Directly confronting the nature of contemporary architectural work, this book is the first to address a void at the heart of architectural discourse and thinking. For too long, architects have avoided questioning how the central aspects of architectural "practice" (professionalism, profit, technology, design, craft, and building) combine to characterize the work performed in the architectural office. Nor has there been a deeper evaluation of the unspoken and historically-determined myths that assign cultural, symbolic, and economic value to architectural labor. The Architect as Worker presents a range of essays exploring the issues central to architectural labor. These include questions about the nature of design work; immaterial and creative labor and how it gets categorized, spatialized, and monetized within architecture; the connection between parametrics and BIM and labor; theories of architectural work; architectural design as a cultural and economic condition; entrepreneurialism; and the possibility of ethical and rewarding architectural practice. The book is a call-to-arms, and its ultimate goal is to change the profession. It will strike a chord with architects, who will recognize the struggle of their profession; with students trying to understand the connections between work, value, and creative pleasure; and with academics and cultural theorists seeking to understand what grounds the discipline"--

Architectural practice --- Work --- Relations architecte-client --- Travail --- Social aspects. --- Aspect social --- Architect and client --- Architectural services --- Architecture --- Practice --- Vocational guidance