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ISBN: 0060402067 9780060402068 Year: 1977 Publisher: New York : Harper & Row,
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Communication in management --- Communication in management.
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ISBN: 1003331491 1000845931 1003331491 Year: 2023 Publisher: London ; New York, New York : Routledge,
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"This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. The new case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies including Facebook and Nike. Further updates include new content on technology, corporate culture and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders, key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors"--
Communication in management. --- Communication in management
ISBN: 354097542X Year: 1992 Publisher: New York Berlin London Springer-Verlag
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Communication in management --- Communication in management.
ISBN: 1556238924 Year: 1993 Publisher: Homewood (ILL) Irwin
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Year: 2022 Publisher: London : IntechOpen,
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Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
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Year: 1968 Publisher: New York (N.Y.): American management association,
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Year: 1956 Publisher: New York: American management association,
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