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ISBN: 1844801381 9781844801381 Year: 2006 Publisher: London Thomson learning
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![E080077.jpg](/uniCat?func=search&uiLanguage=en&query=keyword:"E080077.jpg"){kind=link}
Book
ISBN: 9780135153369 0135153360 Year: 2009 Publisher: Upper Saddle River (N.J.) Pearson Prentice Hall
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658.89.013 --- 658.81 --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Consumentengedrag
ISBN: 0137519834 Year: 1999 Publisher: New York (N.Y.) Prentice Hall
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Book
ISBN: 9020732471 Year: 2003 Publisher: Groningen Stenfert Kroese
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Consumentengedrag bespreekt de belangrijkste aspecten van de invloed van marketing op het gedrag van consumenten. Exclusief uitgangspunt is de functie van de marketeer die de juiste initiatieven moet nemen. Steeds wordt vanuit zijn positie het perspectief en de belevingswereld van de consument centraal gesteld. Het boek volgt het planningsproces van de marketeer en geeft een beschrijving van de juiste denk- en werkwijze.
#KVHB:Marketing --- #KVHB:Consumenten --- 658.89.013 --- consumentengedrag --- consumptie --- economie --- 341.6 --- Consumentengedrag --- E090492.jpg --- Consumentengedrag. Koopgewoonten. Psychologie van de consument
![E090492.jpg](/uniCat?func=search&uiLanguage=en&query=keyword:"E090492.jpg"){kind=link}
Book
ISBN: 9780805860863 9780805860870 9780203805527 9781136648694 9781136648649 9781136648687 Year: 2009 Publisher: New York Routledge
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Book
ISBN: 9090077790 Year: 1994 Publisher: Antwerpen Censydiam Institute
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Consumentengedrag. --- Marketing. --- consumentenmarketing --- Marketing --- Consumer behavior --- marketing --- Psychologie --- 658.8 --- 658.89.013 --- #KVHB:Marketing --- Consumentengedrag --- E090265.jpg --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Marktonderzoek --- Motivatie --- Financiewezen
![E090265.jpg](/uniCat?func=search&uiLanguage=en&query=keyword:"E090265.jpg"){kind=link}
Dissertation
ISBN: 9058921220 9789058921222 Year: 2006
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Book
ISBN: 0471104809 Year: 1966 Publisher: New York Wiley
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330.567 --- 658.89.013 --- Bestedingen. Consumptie. Verbruik. Overconsumptie. Onderconsumptie. Koopkracht. Bestedingsmotieven. Huishoudelijke uitgaven. Gebruik van diensten --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- 330.567 Bestedingen. Consumptie. Verbruik. Overconsumptie. Onderconsumptie. Koopkracht. Bestedingsmotieven. Huishoudelijke uitgaven. Gebruik van diensten
Book
ISBN: 9781133274490 1133274498 Year: 2013 Publisher: Australia Mason, OH Mason South Western Cengage Learning South-Western
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This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
#KVHB:Consumenten --- Consumer behavior. --- 366.1 --- verkoop --- reclame --- Consumentengedrag --- 658.89.013 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- consumentengedrag --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Consumer behavior
ISBN: 0805862927 9780805862928 9780203809617 9781136676444 9781136676482 9781136676499 Year: 2008 Publisher: New York Erlbaum
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Advertising --- Visual perception. --- Psychological aspects. --- Visual perception --- 659.1 --- consumentengedrag --- marketing --- reclame, effectiviteit --- 658.81.5 --- 658.89.013 --- Optics, Psychological --- Vision --- Perception --- Visual discrimination --- Psychological aspects --- Reclame. Advertising. Merchandising --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Marketing --- Advertising. Public relations
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