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Given the booming of counterfeit market and the rise of counterfeit luxury items in fashion accessories, luxury brands are currently facing the negative effects of counterfeit products. This phenomenon, which has always been present, has a significant economic and social impact on brands and consumers. This thesis involves research to understand how counterfeiting impacts Belgian consumer attitudes and perceptions, specifically by focusing on counterfeit luxury bags. The latter is a category that has not yet been addressed in Belgium to our knowledge. To carry out this study, in-depth interviews were conducted with the help of an interview guide developed on the basis of determinants of attitudes and perceptions from previous papers. Overall, 10 people were probed, including 5 who owned a counterfeit bag and 5 with a genuine bag. The analysis of the results revealed that Belgian consumers perceived quality and price of counterfeit bags as lower and cheaper than authentic and brings them fun. They also believe counterfeit bags are illegal and unethical. Moreover, counterfeit bags affect the consumers’ image negatively; however, it does not devalue their social status. Finally, they do not perceive counterfeit bags as the damage of the brand image but more as a source of advertising for the brand. These findings provide managerial and theoretical implications accordingly as well as directions for future research.

Luxury brands --- Luxury --- Counterfeit products --- Counterfeiting --- Consumer attitudes --- Consumer perceptions --- bags --- Brand image --- Sciences économiques & de gestion > Marketing

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With escalating demands upon research and assessment growing more varied, surveys are now used to assess and drive organizational change by examining company performance, customer and employee satisfaction, empowerment, and key aspects of corporate culture.With Organizational Surveys, you'll learn how to:Drive change with surveysUse 360* feedbackSet expectations of resultsDeal with ethical concernsFacilitate feedback, action-planning, and follow-through . . . and much more!No other book approaches this collection's range and specificity, or its emphasis on actual practice in organizations. It's your indispensible toolbox for assessment and change!

Personnel management --- Ministères nationaux (problèmes généraux) Nationale ministeries (algemene problemen) --- Culture d'entreprise Bedrijfscultuur --- Développement de l'organisation Organisatieontwikkeling --- Enquêtes Onderzoek --- Techniques d'enquêtes Onderzoekstechnieken --- Changement Verandering --- Organisation Organisatie --- Techniques Technieken --- Consumers --- Employee attitude surveys. --- Organizational effectiveness --- Attitudes. --- Evaluation. --- Employee attitude surveys --- Evaluation --- Attitudes --- Surveys --- Consumer attitudes --- Market surveys --- Consumers' preferences --- Organizational effectiveness - Evaluation --- Consumers - Attitudes

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Consumer behavior. --- Consumers' preferences. --- Consumers --- Marketing --- Consommateurs --- Attitudes. --- Psychological aspects. --- Comportement --- Préférences --- Attitudes --- Aspect psychologique --- #SBIB:309H2812 --- Marketing, consumentengedrag, consumentisme --- Préférences --- Consumer behavior --- Consumers' preferences --- Consumer attitudes --- Market surveys --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Revealed preference theory --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Psychological aspects

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Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and charitable giving in general and investigates whether German consumers differentiate between different types of ethical behaviour in particular. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allow the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field that becomes more and more relevant and improves the understanding of the interdependencies as well as consumers’ assessment of the possibilities of ethical behaviour.     Der Inhalt n  Consumers‘ Decision Making n  Possibilities of Ethical Behaviour n  Relevance of Fair Trade, Organic Production and Cause-Related Marketing for Product Selection n  Acceptance and Critical Success Factors of Cause-Related Marketing in Germany     Die Zielgruppen ·         Researchers and students in the fields of business, marketing and agricultural economics ·         Executives and consultants in commercial enterprises as well as non-profit organisations and non-governmental organisations focusing on ethical consumption, fair trade, donations, corporate social responsibility, and cause-related marketing      Die AutorIn Dr. Nina Langen obtained her Ph.D. in agricultural economics from the University of Bonn. She conducted her Ph.D. studies at the Center for Development Research in the Department of Economic and Technological Change and at the Institute for Food and Resource Economics in the Department of Agricultural and Food Market Research, both at the University of Bonn.

Consumer behavior. --- Consumers' preferences. --- Commerce --- Business & Economics --- Marketing & Sales --- Consumers --- Attitudes. --- Consumer attitudes --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Business. --- Marketing. --- Business and Management. --- Market surveys --- Consumers' preferences --- Human behavior --- Consumer profiling --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing

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Critics, Ratings, and Society is the first comprehensive study of the review as social institution. Its theories and data encompass reviews of all types of products-including the arts (e.g. theater, books, and music) and consumer products (e.g. cars, software, and appliances). According to Blank, the core problem of reviews is credibility. Concerns about credibility organize the formulation of reviews and audiences. The connoisseurial-procedural distinction describes the production of credibility and its assessment under different types of rating systems.

Social choice. --- Criticism --- Consumers --- Critics. --- PSYCHOLOGY --- Beurteilung --- Beurteilung. --- Rezension. --- Restaurant. --- Software. --- Entscheidung. --- Einstellung. --- Verbraucher. --- Soziologie. --- Social aspects. --- Attitudes. --- Social Psychology. --- Meinungsbildung. --- Smith, Glen. --- Psychology --- Social psychology. --- Literary critics --- Consumer attitudes --- Evaluation of literature --- Literary criticism --- Literature --- Choice, Social --- Collective choice --- Public choice --- Technique --- Evaluation --- Litterateurs --- Market surveys --- Consumers' preferences --- Rhetoric --- Aesthetics --- Choice (Psychology) --- Social psychology --- Welfare economics