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Book acquisition --- Alphabetical cataloguing --- High school libraries --- Instructional materials centers --- Audio-visual materials centers --- Curriculum laboratories --- Educational media centers --- Instructional media centers --- Laboratories, Curriculum --- Learning resource centers --- Media centers (Education) --- School media centers --- Audio-visual library service --- School libraries --- Schools --- School libraries (High school) --- High school libraries - Congresses --- Instructional materials centers - Congresses

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues - attracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors’ many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Lay the groundwork through strategic planning and data collection Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library Use marketing planning to create and position new and existing services and programs Implement and track the plan then evaluate results Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.

Instructional materials centers --- School libraries --- Public school libraries --- Libraries --- Libraries and schools --- Audio-visual materials centers --- Curriculum laboratories --- Educational media centers --- Instructional media centers --- Laboratories, Curriculum --- Learning resource centers --- Media centers (Education) --- School media centers --- Audio-visual library service --- Schools --- Design and construction. --- Automation. --- Library planning --- Strategic planning --- Documentation --- Public institutions --- Librarians --- Planning --- Marketing. --- Public relations

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School libraries --- Instructional materials centers --- Library & Information Science --- Social Sciences --- Public school libraries --- Libraries --- Libraries and schools --- Audio-visual materials centers --- Curriculum laboratories --- Educational media centers --- Instructional media centers --- Laboratories, Curriculum --- Learning resource centers --- Media centers (Education) --- School media centers --- Audio-visual library service --- Schools --- Handbooks, manuals, etc

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School libraries --- Instructional materials centers --- Matériel didactique, Centres de --- Bibliothèques scolaires --- Instructional materials centers. --- School libraries. --- Jeugdbibliotheken. --- Bibliotheekbeheer. --- Bibliothèque scolaire. --- Matériel didactique. --- Centre de documentation. --- Audio-visual materials centers --- Curriculum laboratories --- Educational media centers --- Instructional media centers --- Laboratories, Curriculum --- Learning resource centers --- Media centers (Education) --- School media centers --- Audio-visual library service --- Schools --- Public school libraries --- Libraries --- Libraries and schools --- Arts and Humanities --- Library and Information Sciences --- Education & Careers --- General and Others --- Librarianship and Libraries --- Documentation and information --- Teaching

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This is Volume 42 of the Educational Media and Technology Yearbook. For the past 40 years, our Yearbook has contributed to the field of Educational Technology in presenting contemporary topics, ideas, and developments regarding diverse technology tools for educational purposes. Our Yearbook has inspired researchers, practitioners, and teachers to consider how to develop technological designs and develop curricula and instruction integrating technology to enhance student learning, teach diverse populations across levels with effective technology integration, and apply technology in interactive ways to motivate students to engage in course content. In addition, Volume 42 features the Virtual Reality (VR) and Augmented Reality (AR) research and educational use cases, organized and coordinated by Vivienne and David. This section provides evidence that the affordances of AR, VR, and mixed reality, defined as an immersive multi-platform experience reality (XR), have begun to make indelible changes in teaching and learning in the United States. XR’s recent developments stimulated the editors to propose a special edition to mark the interoperability of immersive technology to push the boundaries of human curiosity, creativity, and problem solving. After years of incremental development, XR has reached a critical level of investment, infrastructure, and emerging production. The chapters included in this section illustrate how XR can push user inquiry, engagement, learning, and interactivity to new levels within physical and digital contexts.

Educational technology. --- Instructional materials personnel. --- Instructional materials centers. --- Audio-visual materials centers --- Curriculum laboratories --- Educational media centers --- Instructional media centers --- Laboratories, Curriculum --- Learning resource centers --- Media centers (Education) --- School media centers --- Audio-visual library service --- School libraries --- Schools --- Audio-visual materials personnel --- Audio-visual specialists --- Educational media personnel --- Instructional media specialists --- Library media personnel --- Library media specialists --- Media service personnel in education --- School library media specialists --- School media personnel --- School employees --- Audio-visual education --- Instructional technology --- Technology in education --- Technology --- Educational innovations --- Instructional systems --- Teaching --- Aids and devices --- Learning. --- Instruction. --- Teaching. --- Educational Technology. --- Learning & Instruction. --- Teaching and Teacher Education. --- Didactics --- Instruction --- Pedagogy --- School teaching --- Schoolteaching --- Education --- Pedagogical content knowledge --- Training --- Learning process --- Comprehension