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Celebration of Fools is an insider's look at JCPenney's remarkable rise and fall, charting the people and events that have been the history of this American institution.

Stores, Retail --- Merchants --- History. --- Penney, J. C. --- J.C. Penney Co.

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Businesspeople --- Stores, Retail --- Retail stores --- Shops --- Commercial buildings --- Retail trade --- Shopping centers --- History --- Penney, J. C. --- Penney, James Cash, --- J.C. Penney Co. --- Penney (J. C.) Company, inc. --- Penney Co. --- Penney (J.C.) Co. --- J.C. Penney Company --- JCPenney (Firm) --- J.C. Penney Company, Inc.