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The accidental library marketer
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ISBN: 9781573879194 1573879193 9781573878043 1573878049 9781573873680 1573873683 9786613238917 1283238918 Year: 2009 Publisher: Medford, N.J. : Information Today,

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Abstract

"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Keywords

Libraries --- cultural promotion --- library --- marketing --- Internet --- public relations --- guide --- gwida --- uživatelská příručka --- guía del usuario --- felhasználói kézikönyv --- handbok --- príručka pre používateľov --- priručnik --- Benutzerhandbuch --- guia do utilizador --- водич --- ръководство за потребителя --- udhërrëfyes --- käyttöopas --- manuale dell'utente --- kasutusjuhend --- naudotojo vadovas --- οδηγός χρήσης --- handleiding --- uporabniški priročnik --- ghid al utilizatorului --- brugervejledning --- guide de l’utilisateur --- lietotāja rokasgrāmata --- poradnik użytkownika --- priročnik --- handboek --- instruktážní příručka --- rokasgrāmata --- прирачник --- упатство за употреба --- håndbog --- poradnik --- užívateľská príručka --- guide d'information --- informationsfolder --- указания за употреба --- εγχειρίδιο --- guia de informação --- vade-mecum --- manual de utilizare --- návod --- lietošanas noteikumi --- käsikirja --- guida di informazione --- průvodce uživatele --- příručka --- manual --- vejledning --- manuel d'information --- příručka uživatele --- brugsanvisning --- kasutamisjuhend --- guía --- průvodce --- käyttäjän käsikirja --- udhëzues për përdoruesin --- käsiraamat --- vodič --- Leitfaden --- manuel --- opas --- gebruiksaanwijzing --- informační příručka --- εγχειρίδιο του χρήστη --- kézikönyv --- guía de información --- ghid --- gwida għall-utent --- manual de instrucciones --- Gebrauchsanweisung --- Manual do utilizador --- gebruikershandleiding --- användarhandbok --- vartotojo žinynas --- manwal --- sprievodca užívateľa --- οδηγός --- user's guide --- handbook --- manual del usuario --- podręcznik --- handleiding voor de gebruiker --- príručka --- käyttäjän opas --- vadovas --- útmutató --- manuale --- instruction manual --- Handbuch --- vademecum --- praktinis vadovas --- atmintinė --- juhend --- udhëzues --- manuál --- vartotojo vadovas --- használati utasítás --- εγχειρίδιο πληροφοριών --- manual de uso --- manuale di informazione --- priročnik za uporabo --- manual de información --- οδηγός πληροφοριών --- manuale d'uso --- guida --- Vademekum --- наръчник --- Manual de informação --- manuel utilisateur --- manual për përdoruesin --- user manual --- instrukcijų knyga --- vägledning --- metodisks līdzeklis --- relations publiques --- vzťahy s verejnosťou --- marrëdhënie me publikun --- relazzjonijiet pubbliċi --- relații cu publicul --- sabiedriskās attiecības --- PR --- vztahy s veřejností --- relaciones públicas --- odnosi s javnošću --- односи со јавноста --- suhtekorraldus --- односи са јавношћу --- ryšiai su visuomene --- pubbliche relazioni --- relações públicas --- Public relations --- odnosi z javnostmi --- връзки с обществеността --- közönségkapcsolatok --- suhdetoiminta --- δημόσιες σχέσεις --- styky s veřejností --- píár --- портпарол --- εκστρατεία ενημέρωσης --- sabiedriskā saskarsme --- public relation --- viešieji ryšiai --- ПР --- glasnogovornik --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- bibliothèque --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- kultūras veicināšana --- kulturfrämjande --- promocja kultury --- kulttuurin edistäminen --- podpora kultúry --- bevordering van culturele activiteiten --- kultuuri edendamine --- promoción cultural --- promocija kulture --- promozzjoni kulturali --- kulturna promidžba --- kultūros skatinimas --- promoção cultural --- промоција културе --- a kultúra előmozdítása --- πολιτιστική προώθηση --- promotion culturelle --- fremme af kultur --- promovare culturală --- propagace kultury --- promovim kulturor --- промоција на културата --- Werbung für Kulturveranstaltung --- реклама на културно представяне --- promozione culturale --- промоција на културни настани --- propagování kulturních akcí --- folkbildningsarbete --- kulturális reklám --- promovarea culturii --- Kulturwerbung --- a kultúra támogatása --- културна промоција --- promovim i kulturës --- bildningsfrämjande --- promotion of culture --- Marketing. --- Public relations. --- 025 --- 020 --- 659 --- AA / International- internationaal --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Bibliotheekwezen: algemeenheden --- Reclame - Public relations


Book
The Routledge companion to intangible cultural heritage
Authors: ---
ISBN: 9781138860551 1138860557 1317506898 1315716402 9781315716404 9781317506874 131750688X Year: 2017 Publisher: Abingdon, Oxon ; New York, NY : Routledge,

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Abstract

This collection provides an in-depth and up-to-date examination of the concept of Intangible Cultural Heritage and the issues surrounding its value to society. Critically engaging with the UNESCO 2003 Convention for the Safeguarding of the Intangible Cultural Heritage, the book also discusses local-level conceptualizations of living cultural traditions, practices and expressions, and reflects on the efforts that seek to safeguard them. Exploring a global range of case studies, the book considers the diverse perspectives currently involved with intangible cultural heritage and presents a rich picture of the geographic, socioeconomic and political contexts impacting research in this area. With contributions from established and emerging scholars, public servants, professionals, students and community members, this volume is also deeply enhanced by an interdisciplinary approach which draws on the theories and practices of heritage and museum studies, anthropology, folklore studies, ethnomusicology, and the study of cultural policy and related law. The Routledge Companion to Intangible Cultural Heritage undoubtedly broadens the international heritage discourse and is an invaluable learning tool for instructors, students and practitioners in the field.

Keywords

Cultural property. --- Intangible property. --- Ethnology. --- Collective memory. --- Ethnology --- Immaterielles Kulturerbe --- Cultural property --- cultural heritage --- Unesco --- intangible asset --- museum --- heritage protection --- cultural promotion --- Protection. --- Protection --- International cooperation. --- Protection (International law) --- Unesco. --- kultūras veicināšana --- kulturfrämjande --- promocja kultury --- kulttuurin edistäminen --- podpora kultúry --- bevordering van culturele activiteiten --- kultuuri edendamine --- promoción cultural --- cultúr a chur chun cinn --- promocija kulture --- promozzjoni kulturali --- kulturna promidžba --- kultūros skatinimas --- promoção cultural --- промоција културе --- a kultúra előmozdítása --- πολιτιστική προώθηση --- promotion culturelle --- fremme af kultur --- promovare culturală --- propagace kultury --- promovim kulturor --- промоција на културата --- Werbung für Kulturveranstaltung --- реклама на културно представяне --- promozione culturale --- промоција на културни настани --- propagování kulturních akcí --- folkbildningsarbete --- kulturális reklám --- promovarea culturii --- Kulturwerbung --- a kultúra támogatása --- културна промоција --- promovim i kulturës --- bildningsfrämjande --- promotion of culture --- protezzjoni tal-patrimonju --- защита на културното наследство --- Schutz des kulturellen Erbes --- ochrona dziedzictwa kultury --- paveldo apsauga --- kulturmiljövård --- заштита културног наслеђа --- kulttuuriperinnön suojelu --- muinsuskaitse --- protección del patrimonio --- zaštita kulturne baštine --- ochrana kulturního dědictví --- varstvo kulturne dediščine --- bescherming van het erfgoed --- caomhnú oidhreachta --- proteção do património --- protecția patrimoniului --- mbrojtja e trashëgimisë --- заштита на културното наследство --- beskyttelse af kulturarv --- kultūras mantojuma aizsardzība --- protection du patrimoine --- προστασία της πολιτιστικής κληρονομιάς --- nemzeti örökségvédelem --- protezione del patrimonio --- ochrana dedičstva --- kultūros paveldo apsauga --- conservation area --- restauração do património --- preservation of monuments --- muistomerkkien varjeleminen --- реставрација --- kultūros paveldo atkūrimas --- záchrana památek --- mälestiste säilitamine --- paminklų konservavimas --- péče o kulturní památky --- restoration of the cultural heritage --- památková rezervace --- National Trust --- salvaguardia del patrimonio cultural --- restauriranje kulturne baštine --- светско културно наследство --- конзерваторски центар --- διαφύλαξη της πολιτιστικής κληρονομιάς --- protection du patrimoine culturel --- monumentenzorg --- kultuuripärandi kaitsmine --- zachování kulturního dědictví --- restauración del patrimonio --- restaurering af kulturarv --- αναστήλωση μνημείων --- conservación de monumentos --- restaurering av kulturföremål --- proteção do património cultural --- conservação dos monumentos --- ochrana kulturních památek --- restauratie van het cultuurgoed --- památková péče --- pamiatková zóna --- protecția patrimoniului cultural --- památková ochrana --- tutela del patrimonio culturale --- conservación del patrimonio cultural --- salvaguarda do património cultural --- védett műemlék --- Trusti Kombëtar --- bescherming van het culturele erfgoed --- bevarelse af historiske bygningsværker --- valstybinis paveldo fondas --- protecção do património --- draustinis --- sauvegarde du patrimoine culturel --- ruajtje e monumenteve --- bevarande av monument --- městská památková zóna --- zachovanie pamiatok --- ochrana dědictví --- kulttuuriperinnön säilyttäminen --- péče o kulturní dědictví --- národný fond kultúrnych pamiatok --- saglabāšana --- Denkmalrestaurierung --- restaurarea patrimoniului cultural --- protección del patrimonio cultural --- conservarea monumentelor --- konservering av kulturföremål --- műemlékvédelem --- skydd av kulturarvet --- skydd av byggnadsminnen --- conservation des monuments --- restaurim i trashëgimisë kulturore --- obnova kultúrneho dedičstva --- προστασία της εθνικής κληρονομιάς --- conservação do património cultural --- kultuuripärandi taastamine --- muinaismuistoyhdistys --- administrație națională a patrimoniului --- mbrojtje e trashëgimisë kulturore --- salvaguardia del patrimonio culturale --- bevarande av kulturmiljöer --- conservazione dei monumenti --- Denkmalpflege --- kultūras pieminekļu saglabāšana --- ochrana kultúrneho dedičstva --- restauro del patrimonio culturale --- restauration du patrimoine --- zaštita spomenika --- védett épület --- behoud van het culturele erfgoed --- προστασία των μνημείων --- obnova kulturne baštine --- bevaring af kulturarv --- Valsts kultūras pieminekļu aizsardzības inspekcija --- muinsuskaitseala --- protection of the cultural heritage --- zonë e konservimit --- musée --- músaem --- музеј --- museo --- múzeum --- muzeu --- mużew --- μουσείο --- muuseum --- museu --- muzej --- muze --- музей --- muzeum --- Museum --- muzejs --- muziejus --- galerie --- muzejska građa --- galerija --- pinacoteca --- galleria d'arte --- нематериален актив --- immaterielt aktiv --- activo inmaterial --- activ necorporal --- nematerijalna imovina --- нематеријално средство --- bene immateriale --- ativo intangível --- immateriell tillgång --- aineeton omaisuus --- nematerialusis turtas --- sócmhainn dholáimhsithe --- immateriális javak --- wartości niematerialne i prawne --- immateriaalne vara --- nehmotný majetok --- assi intanġibbli --- neopredmeteno sredstvo --- нематеријална имовина --- immaterieller Vermögenswert --- nemateriālais aktīvs --- nehmotné aktivum --- immateriële activa --- άυλο περιουσιακό στοιχείο --- actif incorporel --- neviditelné aktivum --- immateriális eszköz --- capitale intangibile --- ativo invisível --- netaustāmais aktīvs --- aineeton tuote --- bene intangibile --- nematerialna sredstva --- propriété incorporelle --- ass inviżibbli --- bien immatériel --- нематериално благо --- usynligt aktiv --- nehmotný majetek --- intangible good --- ativo incorpóreo --- immaterielt gode --- netaustāmais pamatlīdzeklis --- proprjetà intanġibbli --- nicht körperlicher Gegenstand --- invisible asset --- nematerijalno vlasništvo --- nehmotné statky --- bienes intangibles --- bien incorporel --- immateriel ejendom --- dobra niematerialne --- нематериална вещ --- nemateriālais īpašums --- actif immatériel --- άυλο αγαθό --- αόρατο περιουσιακό στοιχείο --- bem intangível --- bene intanġibbli --- intangible property --- nematerialno premoženje --- nehmotný statok --- nematerialna dobrina --- immaterielles Gut --- nemateriālais pamatlīdzeklis --- activ invizibil --- nemateriāla prece --- actif invisible --- nematerialus turtas --- nematerijalno dobro --- propriedade intangível --- immateriell egendom --- нематериална стока --- nematerijalna sredstva --- immobilisation incorporelle --- onzichtbare activa --- nevidno sredstvo --- aktywa niematerialne i prawne --- bunuri necorporale --- neviditeľný majetok --- bun necorporal --- ativo imaterial --- produto intangível --- activos invisibles --- immateriële vaste activa --- näkymätön omaisuus --- UNESCO --- УНЕСКО --- ЮНЕСКО --- Organisation der Vereinten Nationen für Bildung, Wissenschaft und Kultur --- Jungtinių Tautų Švietimo, mokslo ir kultūros organizacija --- ÜRO Hariduse, Teaduse ja Kultuuri Organisatsioon --- Apvienoto Nāciju Izglītības, zinātnes un kultūras organizācija --- Organizacija Ujedinjenih naroda za obrazovanje, znanost i kulturu --- Organizacija Združenih Narodov za izobraževanje, znanost in kulturo --- Organizace OSN pro vzdělání, vědu a kulturu --- Organização das Nações Unidas para a Educação, a Ciência e a Cultura --- Εκπαιδευτική Επιστημονική και Πολιτιστική Οργάνωση των Ηνωμένων Εθνών --- Organisation der Vereinten Nationen für Erziehung, Wissenschaft und Kultur --- Organizzazione delle Nazioni Unite per l'educazione, la scienza e la cultura --- Eagraíocht Oideachais, Eolaíochta agus Chultúir na Náisiún Aontaithe --- Organizația Națiunilor Unite pentru Educație, Știință și Cultură --- Organizácia OSN pre vzdelanie, vedu a kultúru --- Organizata Arsimore, Shkencore dhe Kulturore e Kombeve të Bashkuara --- Οργάνωση των Ηνωμένων Εθνών για την Εκπαίδευση, την Επιστήμη και τον Πολιτισμό --- ANO Izglītības, zinātnes un kultūras organizācija --- FN:s organisation för utbildning, vetenskap och kultur --- Ühinenud Rahvaste Organisatsiooni Hariduse, Teaduse ja Kultuuri Organisatsioon --- Организацията на Обединените нации по въпросите на образованието, науката и културата --- Organizace Spojených národů pro vzdělání, vědu a kulturu --- Förenta nationernas organisation för utbildning, vetenskap och kultur --- Organisation des Nations unies pour l'éducation, la science et la culture --- Organisatie van de Verenigde Naties voor onderwijs, wetenschap en cultuur --- YK:n kasvatus-, tiede- ja kulttuurijärjestö --- De Forenede Nationers Organisation for Uddannelse, Videnskab og Kultur --- Организација за образование, наука и култура на Обединетите нации --- YK:n opetus-, tiede- ja kulttuurijärjestö --- Organizacja Narodów Zjednoczonych ds. Oświaty, Nauki i Kultury --- az Egyesült Nemzetek Nevelésügyi, Tudományos és Kulturális Szervezete --- United Nations Educational, Scientific and Cultural Organisation --- Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura --- kulturarv --- kultuuripärand --- dziedzictwo kultury --- cultureel erfgoed --- kultúrne dedičstvo --- wirt kulturali --- kulturális örökség --- oidhreacht chultúrtha --- kulttuuriperintö --- πολιτιστική κληρονομιά --- kulturní dědictví --- културно наследство --- patrimonio culturale --- kulturna dediščina --- kulturelles Erbe --- kultūras mantojums --- património cultural --- patrimonio cultural --- trashëgimi kulturore --- културно наслеђе --- patrimoine culturel --- patrimoniu cultural --- kulturna baština --- kultūros paveldas --- sprachliches Erbe --- nyelvi örökség --- werelderfgoed --- πνευματική κληρονομιά --- patrimonio letterario --- dokumentárne dedičstvo --- literarisches Erbe --- patrimoine de l'humanité --- linguïstisch erfgoed --- patrimoniu literar --- kirjallinen perintö --- valodas mantojums --- bibliographic heritage --- linguistic heritage --- litteraturarv --- literárne dedičstvo --- språkligt arv --- trashëgimi njerëzore --- património linguístico --- žmoniškasis paveldas --- literarna baština --- patrimonju kulturali --- trashëgimi bibliografike --- patrimonio literario --- dokumentinis paveldas --- literārais mantojums --- património documental --- jazykové dědictví --- patrimoine linguistique --- bibliografisch erfgoed --- rahvuslik kultuuripärand --- literair erfgoed --- literární dědictví --- tietoperintö --- litterärt arv --- litterær kulturarv --- kalbos paveldas --- julkaisuperintö --- Kulturerbe --- lingvistiskais mantojums --- писмено наследство --- documentary heritage --- kulturel arv --- baština čovječanstva --- trashëgimi letrare --- книжевно наследство --- пишано наследство --- patrimoine bibliographique --- kansanperintö --- κληρονομιά της ανθρωπότητας --- patrimonio bibliográfico --- bibliografijos paveldas --- Kulturbesitz --- συλλογές τεκμηρίωσης --- patrimoine littéraire --- historisk bygningsværk --- irodalmi örökség --- patrimonio de la humanidad --- dokumentarisches Erbe --- sprogskat --- patrimonio bibliografico --- literatūros paveldas --- patrimonio lingüístico --- patrimonio documental --- patrimoniu lingvistic --- trashëgimi gjuhësore --- patrimonio documentale --- património literário --- keelepärand --- sproglig arv --- kieliperintö --- kulturní památka --- património bibliográfico --- human heritage --- trashëgimi dokumentare --- Literaturgut --- patrimonio linguistico --- наследство на човештвото --- ľudské dedičstvo --- γλωσσική κληρονομιά --- mündliche Überlieferung --- Sprachgut --- јазично наследство --- βιβλιογραφικό υλικό --- литературно наследство --- patrimonio dell'umanità --- dokumentarkiv --- pisana baština --- världsarv --- λογοτεχνική κληρονομιά --- documentair erfgoed --- jazykové dedičstvo --- kirjanduslik pärand --- bibliografické dedičstvo --- kulturno nasljeđe --- jezična baština --- menneskehedens kulturarv --- dokumendipärand --- patrimoine documentaire --- literary heritage --- inimpärand --- património da Humanidade --- seværdighed --- bibliográfiai örökség --- lingvistinis paveldas --- International law --- Cultural heritage --- Cultural patrimony --- Cultural resources --- Heritage property --- National heritage --- National patrimony --- National treasure --- Patrimony, Cultural --- Treasure, National --- Property --- World Heritage areas --- Cultural property, Protection of --- Cultural resources management --- Cultural policy --- Historic preservation --- Incorporeal property --- Intangible assets --- Intangible property --- Intangibles --- Government policy --- Law and legislation --- Organisation des Nations Unies pour l'éducation, la science et la culture --- ユネスコ --- 国際連合教育科学文化機関 --- Organización de las Naciones Unidas para la educación, la ciencia y la cultura --- United Nations educational, scientific and cultural organization --- Verenigde Naties. Organisatie voor onderwijs, wetenschap en cultuur

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