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Balanced scorecard (Management)

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A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and over 300 global implementations under his belt across a range of industry sectors, this guide gives you a hands-on framework for putting the BSC methodology into action. Clear, concise, and easy to read, this book skips the theoretical exposition to get right to the point—how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance? You'll find the answers here. The discussion outlines the ways in which firms commonly fail in implementing BSC. These failures can be traced back to common design and implementation flaws: making the process too complicated and focusing on the BSC process rather than the outcome. The discussion will also cover design optimization across a range of key industry sectors. You'll gain expert insight into avoiding these missteps and the practical tools and perspective you need to implement BSC correctly the first time. While the Balanced Scorecard framework is widely accepted and praised, about half of firms that implement it fail to realize the full benefits. The fault lies not with the framework, but with the design, and more importantly—execution. This book gives you the information and tools you need to adopt BSC successfully. Design a BSC that truly and simply reflects your strategy Customize the BSC to reflect your industry's uniqueness Define clear measurements and ownership that suit your strategy Develop a framework for efficient data collection and reporting Implement effective reviews to keep your business on track Use your Balanced Scorecard data to close performance gaps Developed in the early 1990s, the Balanced Scorecard framework has been recognized as one of the most seminal business ideas in the last 75 years. Thousands of companies around the world use BSC to create and maintain a performance-oriented enterprise, yet just as many try and fail. Execution Excellence shows you what you need to know and do to become a BSC success story.

Balanced scorecard (Management) --- Strategic planning.

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Dashboards (Management information systems) --- Balanced scorecard (Management)

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Organizational effectiveness. --- Balanced scorecard (Management) --- Strategic planning.

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Ondernemingen die in het online domein actief zijn zonder een goed doordachte opzet schieten tekort. De Online Scorecard is een belangrijk hulpmiddel om de effectiviteit en winstgevendheid van online activiteiten te meten, te verantwoorden en te verbeteren.De Online Scorecard 3.0 geeft inzicht in hoe een organisatie een succesvolle strategie in een online omgeving kan realiseren. De auteurs beschrijven de veelgebruikte termen, indicatoren, modellen en technologieën en brengen ze met elkaar in ver­band. Daarbij baseren zij zich op betrouwbare bron­nen als Nielsen, Google Academy, Jungle Minds, MarketingFacts en Frankwatching. Hoe de online scorecard werkt in de praktijk wordt toegelicht aan de hand van interviews met inspirerende spelers die ermee hebben gewerkt, zoals Marijn de Wit (Bol.com), Martijn van der Zee (KLM) en Oscar Diele (TNT).Opdrachten, infographics en een heldere structuur maken dit boek ook geschikt als studieboek. Het is van belang voor e-commerce geïnteresseerden, (e-commerce) managers, studenten en docenten aan het hoger onderwijs.Joost Steins Bisschop is partner bij Jungle Minds en vaste columnist van Het Financieele Dagblad. Geert-Jan Smits is oprichter van Jungle Minds en Flinders bv. Hij is nu managing director bij Flinders en bestuurslid van Thuiswinkel.org. Eindredacteur Marenna van Reijsen werkte als lector e-business en docent bij Hogeschool Tio. Thans is ze adviseur en opleider bij Mare­redactie.nl. Zij is auteur van het boek Interactieve Marketing.Bron : http://www.bol.com

Scorecard --- Internet --- Marketing --- Website --- Methodologie --- Marketingresearch --- Marktonderzoek