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VR. --- Virtual reality.

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Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users or, at the very least, drum up excitement around the experience? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. This book discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives (i.e., consumer engagement, brand building, attitude management, selling in VR, product co-creation, publicity, awareness building and more), and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, the ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout to fully illustrate each lesson, giving marketers a solid foundation for their VR endeavours in the field today and in the future.

VR marketing, VR and AR reality marketing, how to implement VR in your marketing strategy, VR market trends, VR marketing examples, VR marketing research, global AR and VR market, VR marketing campaigns, VR marketing strategy, VR marketing solutions.

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"Home After War" is een interactieve virtual reality-ervaring op kamerschaal die je meeneemt naar Fallujah, een stad die tot voor kort onder controle stond van de Islamitische Staat (IS). De oorlog tegen IS is voorbij, maar de stad is nog steeds onveilig.
Er is één dreigende angst voor terugkerende vluchtelingen: huizen met boobytraps en geïmproviseerde explosieven (IED's) in de wijken.
​Ahmaied Hamad Khalaf en zijn gezin keerden terug naar huis nadat de gevechten waren geluwd.
Verken het huis van Ahmaied door ofwel fysiek te lopen of door de ruimte te teleporteren terwijl hij je zijn verhaal vertelt over het terugkeren naar een huis waar mogelijk boobytraps zijn. Wees getuige van het leven buiten de vier muren van zijn huis door middel van 360°-video's die in de ruimte zijn ingebed.
Hoor Ahmaied spreken over zijn verlies en zijn hoop. Leer hoe het is om bang te zijn voor het huis waar je ooit van hield.

De app kan enkel gebruikt worden in combinatie met een VR-bril. Bij docAtlas kan je daarvoor de [VR-koffer](https://anet.be/record/opacdoca/c:lvd:15305203/N) ontlenen met 4 zo'n VR-brillen en toebehoren.

Migration. Refugees --- Secondary education --- VR (virtual reality)

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This Brief presents the overarching framework in which each nation is developing its own cyber-security policy, and the unique position adopted by France. Modern informational crises have penetrated most societal arenas, from healthcare, politics, economics to the conduct of business and welfare. Witnessing a convergence between information warfare and the use of “fake news”, info-destabilization, cognitive warfare and cyberwar, this book brings a unique perspective on modern cyberwarfare campaigns, escalation and de-escalation of cyber-conflicts. As organizations are more and more dependent on information for the continuity and stability of their operations, they also become more vulnerable to cyber-destabilization, either genuine, or deliberate for the purpose of gaining geopolitical advantage, waging wars, conducting intellectual theft and a wide range of crimes. Subsequently, the regulation of cyberspace has grown into an international effort where public, private and sovereign interests often collide. By analyzing the particular case of France national strategy and capabilities, the authors investigate the difficulty of obtaining a global agreement on the regulation of cyber-warfare. A review of the motives for disagreement between parties suggests that the current regulation framework is not adapted to the current technological change in the cybersecurity domain. This book suggests a paradigm shift in handling and anchoring cyber-regulation into a new realm of behavioral and cognitive sciences, and their application to machine learning and cyber-defense.

Computer. Automation --- VR (virtual reality) --- machine learning --- informatica --- computercriminaliteit --- France

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Didactic strategies --- Nursing --- VR (virtual reality) --- beroepsopleiding --- verpleegkunde --- didactische werkvormen