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In 2015, the population witnessed the creation of the 17 goals of the United Nations 
sustainable development program, the goal of which is to improve by 2030 the daily lives 
of all people in the world as well as to protect the planet. One of the 17 goals is gender 
equality. In recent decades, progress has been made in this area. Considering this progress, 
it is therefore surprising to observe that in the world of advertising, there are still several 
stereotypical issues. Women in advertising are under-represented, and when it is not the 
case, they are represented as someone dependent, unemployed, with an ideal body, usually 
sexualized or even victimized, whereas men are portrayed in roles of authority or 
dominance. Their bodies are also eroticized. Is it therefore possible to avoid exposure to 
advertisements and therefore their consequences? According to some authors, “we cannot 
escape it”, but it is possible at least to improve the thoughts and increase the awareness of 
the existence of these gender stereotypes. This research thesis will focus on the presence or 
absence of gender stereotypes in French-speaking television advertisements for cosmetic 
products in Belgium and will only focus on economically gendered cosmetic products which
are products with a gender differentiation while meeting exactly the same needs.

gender --- stereotype --- cosmetic --- economically gendered product --- advertisement --- content analysis --- Sciences économiques & de gestion > Marketing

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Advertisement writing --- Advertising copy --- Copy [Advertising] --- Copy writing --- Publiciteit--Opstellen --- Publicité--Rédaction --- Advertising copy. --- Advertising layout and typography. --- Advertising, Magazine.

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New edition of a bestselling guide to writing effective sales and marketing copy.

Advertising copy. --- Business writing. --- Business --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Business communication

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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Advertising copy --- English literature --- Romanticism --- History --- Themes, motives. --- History and criticism. --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Subjects --- Arts and Humanities --- Literature

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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy. Bron : http://www.bol.com

Advertising copy --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Technique. --- Data processing. --- E-books --- Copywriting --- Creativiteit --- Storytelling --- Branding