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Book
ISBN: 9789043022699 Year: 2011 Publisher: Amsterdam Pearson Education Benelux
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ÿMarketeers op de werkvloer en in het hogere management die zich willen verdiepen in online marketing, performance based online marketing, en affiliate marketing in het bijzonder, houden een must read vast. In Affiliate Marketing beschrijft Caroline Portier de kritische succesfactoren voor affiliation, de belangrijkste themas en stappen die je kunt nemen om een succesvol affiliate programma neer te zetten of een bestaand affiliate programma te verbeteren. Het boek biedt transparantie in de werking van affiliate marketing. Het omvat een schat aan nuttige informatie onderbouwd met voorbeelden uit de praktijk, cases van onder andere Bol.com, literatuuronderzoek en inzichten uit tientallen gesprekken met professionals uit het vak, netwerken, adverteerders, affiliates en uitgevers. Caroline Portier ontwikkelde een zeer succesvol affiliate programma waarmee zij miljoenen euros omzette, en heeft meer dan tien jaar ervaring in de online media en online marketing bij vooraanstaande bedrijven. Bron : http://www.boekenbank.be
658.8:004.738.5 --- affiliate marketing --- marketingstrategie --- Online marketing --- internetmarketing --- Marketing --- Marketingstrategieën --- Cybermarketing --- Marketingstrategie --- Financiewezen --- Onlinemarketing
Dissertation
Year: 2018 Publisher: Liège Université de Liège (ULiège)
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The world of press is facing challenges. With the emergence of the Internet and free information, the business model of traditional press groups is fully transforming. Sudpresse is a Belgian media company, leader of the regional daily press in the French speaking Belgian market. This media group launched its digital strategy few years ago. Now, it is time for innovation and diversification. The company wants to exploit the full potential of the new platforms that were developed during the last years. This thesis is a structured and precise model to analyse, develop and launch a digital diversification project meeting the customers’ needs. These needs were defined based on two quantitative surveys and a customer behaviour analysis. We present a method to plan and run projects, as well as practical examples to be executed. We used the « Business Model Canvas » and Marketing-Mix to structure the steps. We finally added a reflection on ethics, and business recommendations in order to provide a complete guide for launching successful actions.
new media --- newspaper --- diversification --- digital marketing --- cross-device --- customer-centric --- influencers --- affiliate marketing --- Sciences économiques & de gestion > Marketing
Book
ISBN: 9789055947027 Year: 2010 Publisher: Schiedam Scriptum
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marketing --- online marketing --- social media --- 658.88 --- Toegepaste marketing --- #SBIB:309H2812 --- #SBIB:309H1713 --- Marketing, consumentengedrag, consumentisme --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- webmarketing --- e-business --- zoekmachine marketing --- social media marketing --- affiliate marketing --- email marketing --- widgets --- Reputaties --- Webvertising --- Internetmarketing --- Internetmarketing. --- 658.8 )* MARKETING --- Applied marketing --- marketingbeleid
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