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Glocalisation de la communication publicitaire : enjeux et pratiques en Afrique subsaharienne
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ISBN: 2343207739 9782343207735 Year: 2020 Publisher: Paris: L'Harmattan,

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Dans un contexte hyperconcurrentiel, la communication publicitaire des entreprises se doit d'être réactive et flexible,intégrant à chaque fois la spécificité du contexte local. À l'heure de l'avènement du village planétaire qui impose un modèle, une vision et des moyens universels dans les modes de vie et de consommation, il est urgent de « penser global et agir local ».Cet ouvrage contient des données factuelles et des perspectives pour repenser le métier de la communication publicitaire en intégrant les contextes socioculturels.


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Glocalization : a critical introduction
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ISBN: 9780415722438 9780415722377 Year: 2016 Publisher: London Routledge

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Quality management in micro firms- Myth or reality?
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ISBN: 3954891808 395489680X 9783954896806 9783954891801 Year: 2014 Publisher: Hamburg, Germany

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Manufacturing companies including a local micro-enterprise - Quality Postform Ltd are persistently facing competitive pressures as a consequence of customers demanding higher quality products. The emergence of Quality Management has been attributed by many researchers and Quality Gurus including Phil Crosby as a strategic imperative for typical organisations to survive within a highly competitive environment. Nevertheless, research carried out throughout the past years is relatively restricted regarding the practicality of micro-manufacturing firms in implementing Crosby's Quality Improvement


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This fish is fowl : essays of being
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ISBN: 1496215095 1496215079 9781496215079 9781496215093 9781496206824 1496206827 Year: 2019 Publisher: Lincoln ; London : University of Nebraska Press,

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"In "This Fish Is Fowl," Xu Xi offers a transnational and feminist perspective of a contemporary "glocalized" American life, one with many Asian characteristics"--


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Pacific realities : changing perspectives on resilience and resistance
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ISBN: 1789200415 Year: 2019 Publisher: New York : Berghahn Books,

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Throughout the Pacific region, people are faced with dramatic changes, often described as processes of “glocalization”; individuals and groups espouse multilayered forms of identity, in which global modes of thinking and doing are embedded in renewed perceptions of local or regional specificities. Consequently, new forms of resistance and resilience – the processes by which communities attempt to regain their original social, political, and economic status and structure after disruption or displacement – emerge. Through case studies from across the Pacific which transcend the conventional “local-global” dichotomy, this volume aims to explore these complex and interwoven phenomena from a new perspective.


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Hegemonic mimicry : Korean popular culture of the twenty-first century
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ISBN: 1478013583 1478021802 Year: 2021 Publisher: Durham : Duke University Press,

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"Kyung Hyun Kim considers the recent global success of Korean popular culture--the Korean wave of pop music, cinema, and television also known as hallyu--from a transnational and transcultural perspective."--


Book
China and English : globalisation and the dilemmas of identity
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ISBN: 9781847693860 1282657038 9786612657030 1847692303 1847693865 Year: 2009 Publisher: Bristol, United Kingdom : Multilingual Matters,

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It has been said there are more Chinese learning English than there are Americans. We all have a sense that the first decades of the third millennium, including the effects of the global financial recession, signal dramatic changes to the shape of the world to come. China's emergence as a superpower is one of the few certainties in this rapidly changing world. What is less well realised is the critical role which China's decisions about English will play in the world's communication profile. This unique volume explores this question looking at the debates on identity, cultural values and communication practices. Taking a wide-ranging view and uniquely blending both Chinese and Western perspectives the volume explores the critically important cultural consequences of mass English learning in today's world..--


Book
Reinventing the Local in Tourism : Producing, Consuming and Negotiating Place
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ISBN: 184541571X 1845415701 Year: 2016 Publisher: Bristol, UK; Blue Ridge Summit, PA : Channel View Publications,

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This book investigates the way localities are shaped and negotiated through tourism, and explores the emerging success of local peer-produced hospitality and tourism services which are transforming the tourist experience. Tourists are now being brought into much closer contact with locals and have new opportunities to experience the community at their destination. This book examines these place experiences and travel-sharing arrangements that have now spread globally due to the use of social communication platforms such as Airbnb. It analyses the existence of global communities of ‘place experts’ that are redefining the organisational structures, value systems, market opportunities, affordabilities and geographies in travel and tourism. This volume brings together the work of established tourism scholars as well as early career researchers and is one of the first books to examine the global-local relationship at tourism destinations and the way that the rapidly developing field of peer-to-peer tourism is transforming tourist destinations.


Book
The commons in a glocal world : global connections and local responses
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ISBN: 1351050982 1351050966 1351050974 9781351050982 9781351050968 9781351050975 9781351050951 1351050958 9781138484818 9780367729639 Year: 2019 Publisher: London : Routledge

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This volume focuses on how, in Europe, the debate on the commons is discussed in regard to historical and contemporary dimensions, critically referencing the work of Elinor Ostrom. It also explores from the perspective of new institutional political ecology (NIPE) how Europe directly and indirectly affected and affects the commons globally.Most of the research on the management of commons pool resources is limited to dealing with one of two topics: either the interaction between local participatory governance and development of institutions for commons management, or a political- economy approach that focuses on global change as it is related to the increasingly globalised expansion of capitalist modes of production, consumption and societal reproduction. This volume bridges the two, addressing how global players affect the commons worldwide and how they relate to responses emerging from within the commons in a global- local (glocal) world. Authors from a range of academic disciplines present research findings on recent developments on the commons, including: historical insights; new innovations for participatory institutions building in Europe or several types of commons grabbing, especially in Africa related to European investments; and restrictions on the management of commons at the international level. European case studies are included, providing interesting examples of local participation in commons resource management, while simultaneously showing Europe as a centre for globalized capitalism and its norms and values, affecting the rest of the world, particularly developing countries.This book will be of interest to students and researchers from a wide range of disciplines including natural resource management, environmental governance, political geography and environmental history.

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