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Dans un contexte hyperconcurrentiel, la communication publicitaire des entreprises se doit d'être réactive et flexible,intégrant à chaque fois la spécificité du contexte local. À l'heure de l'avènement du village planétaire qui impose un modèle, une vision et des moyens universels dans les modes de vie et de consommation, il est urgent de « penser global et agir local ».Cet ouvrage contient des données factuelles et des perspectives pour repenser le métier de la communication publicitaire en intégrant les contextes socioculturels.
Advertising --- Marketing --- Communication --- Glocalization
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Glocalization --- Globalization --- Cosmopolitanism --- Social aspects
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Manufacturing companies including a local micro-enterprise - Quality Postform Ltd are persistently facing competitive pressures as a consequence of customers demanding higher quality products. The emergence of Quality Management has been attributed by many researchers and Quality Gurus including Phil Crosby as a strategic imperative for typical organisations to survive within a highly competitive environment. Nevertheless, research carried out throughout the past years is relatively restricted regarding the practicality of micro-manufacturing firms in implementing Crosby's Quality Improvement
Glocalization. --- Management. --- Organizational change. --- Organizational change --- Management --- E-books
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"In "This Fish Is Fowl," Xu Xi offers a transnational and feminist perspective of a contemporary "glocalized" American life, one with many Asian characteristics"--
Authors, Chinese --- Women authors, Chinese --- Glocalization. --- Glocalisation --- Globalization --- Target marketing --- Xu, Xi, --- Xi, Xu, --- Komala, Sussy, --- Chakó, Sussy,
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Throughout the Pacific region, people are faced with dramatic changes, often described as processes of “glocalization”; individuals and groups espouse multilayered forms of identity, in which global modes of thinking and doing are embedded in renewed perceptions of local or regional specificities. Consequently, new forms of resistance and resilience – the processes by which communities attempt to regain their original social, political, and economic status and structure after disruption or displacement – emerge. Through case studies from across the Pacific which transcend the conventional “local-global” dichotomy, this volume aims to explore these complex and interwoven phenomena from a new perspective.
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"Kyung Hyun Kim considers the recent global success of Korean popular culture--the Korean wave of pop music, cinema, and television also known as hallyu--from a transnational and transcultural perspective."--
Popular culture --- Mass media and culture --- Popular culture and globalization. --- Glocalization --- K-pop (Subculture) --- Popular music --- History
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Tourism. --- Hospitality industry --- Tourisme --- Accueil (Tourisme) --- Peer-to-peer travel. --- Independent travel. --- Glocalization. --- Glocalisation --- Globalization --- Target marketing --- Service industries --- Travel --- Technological innovations. --- P2P travel --- Peer-to-peer tourism --- Social travel (Peer-to-peer) --- Peer-to-peer travel --- Independent travel --- Glocalization --- Technological innovations
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It has been said there are more Chinese learning English than there are Americans. We all have a sense that the first decades of the third millennium, including the effects of the global financial recession, signal dramatic changes to the shape of the world to come. China's emergence as a superpower is one of the few certainties in this rapidly changing world. What is less well realised is the critical role which China's decisions about English will play in the world's communication profile. This unique volume explores this question looking at the debates on identity, cultural values and communication practices. Taking a wide-ranging view and uniquely blending both Chinese and Western perspectives the volume explores the critically important cultural consequences of mass English learning in today's world..--
English language --- Language and culture --- Social aspects --- Study and teaching --- Globalization. --- China. --- Chinese identity . --- Communication practices. --- ELT in China. --- ELT. --- English in China. --- English language teaching. --- English teaching in China. --- English. --- Globalisation. --- Glocalization. --- Intercultural communication. --- Language identity. --- Mass English learning.
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This book investigates the way localities are shaped and negotiated through tourism, and explores the emerging success of local peer-produced hospitality and tourism services which are transforming the tourist experience. Tourists are now being brought into much closer contact with locals and have new opportunities to experience the community at their destination. This book examines these place experiences and travel-sharing arrangements that have now spread globally due to the use of social communication platforms such as Airbnb. It analyses the existence of global communities of ‘place experts’ that are redefining the organisational structures, value systems, market opportunities, affordabilities and geographies in travel and tourism. This volume brings together the work of established tourism scholars as well as early career researchers and is one of the first books to examine the global-local relationship at tourism destinations and the way that the rapidly developing field of peer-to-peer tourism is transforming tourist destinations.
Peer-to-peer travel. --- Independent travel. --- Hospitality industry --- Glocalization. --- Technological innovations. --- Airbnb. --- Ethnic tourism. --- Local-global nexus. --- Mobilities. --- Networked hospitality. --- Peer-to-peer tourism. --- Placemaking. --- Tourism Ethics. --- Tourism and social media. --- Tourism geography. --- Tourism localities. --- Tourism management. --- Tourist experience.
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This volume focuses on how, in Europe, the debate on the commons is discussed in regard to historical and contemporary dimensions, critically referencing the work of Elinor Ostrom. It also explores from the perspective of new institutional political ecology (NIPE) how Europe directly and indirectly affected and affects the commons globally.Most of the research on the management of commons pool resources is limited to dealing with one of two topics: either the interaction between local participatory governance and development of institutions for commons management, or a political- economy approach that focuses on global change as it is related to the increasingly globalised expansion of capitalist modes of production, consumption and societal reproduction. This volume bridges the two, addressing how global players affect the commons worldwide and how they relate to responses emerging from within the commons in a global- local (glocal) world. Authors from a range of academic disciplines present research findings on recent developments on the commons, including: historical insights; new innovations for participatory institutions building in Europe or several types of commons grabbing, especially in Africa related to European investments; and restrictions on the management of commons at the international level. European case studies are included, providing interesting examples of local participation in commons resource management, while simultaneously showing Europe as a centre for globalized capitalism and its norms and values, affecting the rest of the world, particularly developing countries.This book will be of interest to students and researchers from a wide range of disciplines including natural resource management, environmental governance, political geography and environmental history.
Commons --- Glocalization --- International business enterprises --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Glocalisation --- Globalization --- Target marketing --- Common lands --- Communal land --- Communal lands --- Land tenure --- Public lands --- Real property --- Marks (Medieval land tenure) --- Natural resources, Communal --- Village communities --- Law and legislation --- E-books --- Commons. --- Glocalization. --- International business enterprises. --- Sociology of environment
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