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typography --- design firms --- ontwerpbureaus --- typografie --- Publishers. Printers

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Reclame --- Reclamebureaus --- Reclamecampagnes --- 753.1 --- BETC --- grafische vormgeving --- ontwerpbureaus --- reclame --- grafische vormgeving , geschiedenis, ontwerpbureaus --- Reclamebureau --- Reclamecampagne

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Graphic arts --- graphic design --- design firms --- ontwerpbureaus --- grafische vormgeving

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Designers make the merits of a brand visible and tangible. Brand Environment Design designs a rendezvous with brand customers in such a way that a valuable and effective interaction takes place. Each element of the created environment has been chosen with a purpose and contributes to a total brand experience. The design builds on the strong aspects of a brand, while simultaneously arousing curiosity through the use of surprising and unexpected elements. The ultimate goal during the design process is to strike a balance between stimulating emotions and an agreeable environment where brands are shown off to their full advantage and customers find what they're looking for. This book describes QuA's passion for bringing brands to life. With a survey of eighteen years of work, it soon becomes clear that passion is a powerful agent for effectively and aesthetically translating ideas into practice. Brand Environment Design has been compiled by QuA Associates, a multidisciplinary design agency with wide experience in interior design, multimedia and graphic design

753.1 --- 772.82 --- Nederland --- QuA --- grafische vormgeving --- huisstijl --- interieurs --- ontwerpbureaus --- productdesign --- grafische vormgeving , geschiedenis, ontwerpbureaus --- productdesign, historisch, 1945-, ontwerpbureaus --- Industrieel ontwerpen --- Vormgeving --- Industrieel ontwerpen. --- Vormgeving. --- Design --- History --- Qua Associates

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The London-based design studio Hi-ReS! (Handsome information - Radical entertainment Systems!) was founded by Alexandra Jugovic and Florian Schmitt in 1999. Over the last years, Hi-ReS! has established itself as one of the leading studios worldwide in the realization and implementation of sophisticated interactive commercial projects. This book with DVD is the first to present a scintillating collection of projects by Hi-ReS! for a wide range of clients - from companies such as MTV, Diesel, Sony, Toyota and Nokia to musicians such as Beck and Massive Attack. The publication also includes moving and still images of some of the original websites and motion graphics Hi-ReS! created for TV programs like "Ugly Betty" and feature films like "Donnie Darko" and "Minority Report". The selection is rounded out by examples of their non-commercial pieces and installations. The strength of Hi-ReS! lies not only in its masterful linear storytelling, but also in its creation of sensual interactive experiences that pair an artistic, tongue-in-cheek approach with strong marketing sensibilities. As the work in this book with DVD shows, it's a combination that allows the studio to meet client goals while remaining true to the pioneering spirit of the online world.

753.1 --- Hi-Res! Handsome information - Radical entertainment Systems! --- conceptuele kunst --- grafische vormgeving --- ontwerpbureaus --- reclamespots --- tijdschriften --- typografie --- grafische vormgeving , geschiedenis, ontwerpbureaus