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Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practica

Organization theory --- Mass communications --- Communication in management --- Public relations --- Communication in management. --- Communication. --- Organizational communication. --- Public relations. --- Management --- Business & Economics --- Management Theory --- Business --- Industries --- PR (Public relations) --- Communication in industry --- Managerial communication --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Business communication.