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In the past 30 years, technology has caused waves after waves of disruptive developments, each crashing onto society and business alike. With the tide building and the pace accelerating, the next wave promises to come in big. Being systemic and increasingly complex, what we are up against are challenges that touch society as a whole. For companies, this means it's no longer about crafting the best product or service. Our old ways of doing business are falling short, while the future proves too fast and too complex to go at it alone. The solution lies in no longer thinking in termes of competition, but in finding ways to formulate answers together. In recognising the human factor matters, in knowing trust in essential, in believing a company's purpose should weigh more than its profit. This book gives companies the tools to build mutually beneficial, equal and sincere partnerships. We call them metasystems, and we believe them to be the most suitable armor for the next decade.
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"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"-- In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. It quickly went mainstream. Within two years Mark Zuckerberg bought the company for a historic $1 billion. The cofounders stayed on, considering their app a separate company within the social networking giant. Frier shows how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company's success. -- adapted from jacket
Online social networks.
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Photography
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Digital techniques.
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Instagram (Firm).
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Online social networks
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Digital techniques
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Instagram (Firm)
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Electronic social networks
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Social networking Web sites
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Virtual communities
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Social media
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Social networks
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Sociotechnical systems
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Web sites
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Digital photography
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Digital electronics
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Mass communications
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